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  • Joe Breitfeller

flydubai Invests in Onboard Guest Experience With Free Wireless IFE and Flatbed Business Class Seats

At this year’s Arabian Travel Market (ATM), flydubai showcased their latest onboard experience developments including free wireless inflight entertainment and new flatbed Business Class seats on their Boeing 737 MAX aircraft.


flydubai Showcases Enhanced Onboard Guest Experience at ATM 2021 - Courtesy flydubai

On Tuesday (May 18, 2021), flydubai announced several new onboard experience enhancements, which were showcased at this year’s Arabian Travel Market (ATM) exposition. The improvements include free wireless inflight entertainment (IFE) as well as new flatbed Business Class seats on the carrier’s Boeing 737 MAX aircraft. flydubai’s recent customer experience enhancements also include complimentary global coverage for COVID-19 related expenses, ensuring guests can travel with added peace of mind.


In Tuesday’s announcement, flydubai’s Vice President – Inflight Product, Daniel Kerrison, said,


“The onset of the pandemic in 2020 has reshaped the way people travel and the way airlines operate. We have taken all necessary precautionary measures to safeguard our passengers and that meant doing things differently. We temporarily discontinued our onboard duty-free sales, altered the meal service to individually packed meals, disabled our touch screens and limited movement in the cabin. A year on, we have gradually and safely reintroduced some of the onboard services and continue to add new features to enhance our onboard experience.


“flydubai is committed to meeting the needs of its passengers. Inflight entertainment and WiFi connectivity have become an essential part of the travel experience. The new complimentary

streaming service will enable more passengers to stay entertained for the duration of their flights. We will add more content in additional languages in the coming few months.


“We are very pleased that WiFi connectivity is now available on 40 of our fleet of 50 Boeing 737 aircraft. Whether they prefer to stay connected for the duration of their flight, or opt to disconnect and enjoy our inflight entertainment, passengers can now enjoy more options from flydubai. We continue to invest in technology and enhancing our product offering. Over the next few months, we will roll out more services including our new online eShop for passengers to pre-purchase a selection of hundreds of products VAT-free, to be delivered to their seat during the flight. We will also see the introduction of Bluetooth headphone pairing on our Boeing MAX aircraft allowing passengers to bring their own headphones and connect wirelessly to our award-winning seat-back entertainment system.”



Guests traveling on one of flydubai’s Boeing 737-800NGs can now enjoy complimentary inflight entertainment streaming to their own personal electronic device. The new streaming service replaces the previous seatback IFE system in the economy cabin. Business Class guests will continue to enjoy complimentary access to flydubai’s IFE on their dedicated HD touchscreens. The system offers a wide range of programming including audio content, games and a selection of over 150 TV series and films from Arabic cinema, Bollywood, Russian cinema and more.



Since April 8, 2021, ten of the airline’s fourteen 737 MAXs have returned to passenger service, having met the stringent regulatory requirements. Customers traveling on the MAX will enjoy a flatbed seat in Business Class offering extra space and privacy, while Economy Class guests can relax in the new ergonomically designed RECARO seats. flydubai’s MAXs also feature an exceptional IFE system with full HD 11.6 inch screens and a wide variety of content. Business Class guests enjoy complimentary inflight entertainment packages, while Economy Class customers can purchase IFE packages from AED 15 (US $4). Additionally, the aircraft feature the Boeing Sky Interior with gently sculpted sidewalls and smooth-flowing lines, creating a more relaxing travel environment.


flydubai's Boeing 737 MAX Interior Featuring Flatbed Business Class Seats - Courtesy flydubai


flydubai was founded in 2009 and currently serves over 70 destinations in 47 countries across Africa, Central Asia, the Caucasus, Europe, the GCC (Gulf Cooperation Council), the Middle East and the Indian subcontinent. The Dubai-based carrier has opened more than 40 new routes that previously did not have direct air links to Dubai. flydubai operates a single fleet type of 51 Boeing 737s including 37 Next Generation 737-800s, 11 737 MAX 8s and three 737 MAX 9s. The airline has carried over 75 million passengers since 2009.



Source: flydubai