Eurowings has unveiled a new brand advertising campaign for the first time since the onset of the global COVID-19 pandemic. The campaign features a character called ‘Travel Dude’ the world’s most relaxed traveler, and introduces the brand’ s new ‘Fly Your Way’ slogan.
On Wednesday (May 4, 2022), Eurowings announced the launch of their new ‘Fly Your Way’ brand and advertising campaign, which conveys the airline’s strong customer orientation. The main protagonist in the campaign is ‘Travel Dude’, the world’s most relaxed traveler, who shows how easy and relaxing it is to travel with Eurowings. Featured in the advert are some of the carrier’s top products including an empty middle seat from €10, flexible rebooking up to 40 minutes prior to departure and CO2 compensation with just one click. The humorous campaign focuses on positioning Eurowings as Europe’s value airline, distinguished from the LCC competition by offering the best relaxed and flexible travel experience to both business and leisure travelers.
In Wednesday’s announcement, Eurowings’ Vice President – Customer Experience and Marketing, Lorenza Maggio, said,
“The goal is for our guests to instantly associate Eurowings with the most relaxed and flexible travel experience.”
The new brand campaign will run for four weeks on German television channels such as Pro 7, RTL, RTL2, N-TV, DMAX and Super RTL, and will also be featured as across Eurowings’ digital footprint.
Eurowings' New 'Fly Your Way' Brand Campaign Featuring 'Travel Dude' - Courtesy Eurowings
Eurowings is the leisure airline of the Lufthansa Group, the world’s largest aviation group. The carrier is the market leader at the airports in Düsseldorf, Hamburg, Stuttgart, and Cologne/Bonn and currently operates a fleet of over 100 aircraft. Eurowings offers affordable products and services with direct service to over 100 European destinations. The carrier’s extensive network includes 11 international bases, including Palma de Mallorca, Europe’s most popular vacation island. Eurowings is Germany’s largest leisure airline and employs over 3,500 team members across Europe.
Source: Eurowings