• Joe Breitfeller

Etihad Airways Reveals New Onboard Safety Video Showcasing the Iconic Louvre Abu Dhabi

Etihad Airways has refreshed their onboard safety video which was filmed on location at the iconic Louvre Abu Dhabi. The video will debut in April 2021, when it will be progressively rolled out, starting with the carrier’s Boeing 787 Dreamliners.


Etihad Airways Reveals New Bespoke Onboard Safety Video - Courtesy Etihad Airways

On Tuesday (March 30, 2021), Etihad Airways announced the launch of their new onboard safety video, which will be progressively rolled out from April 2021, starting with the airline’s Boeing 787 Dreamliners. The bespoke video is filmed on location at the iconic Louvre Abu Dhabi, providing a glimpse of what attractions the UAE capital has to offer. Starring in the safety video are Etihad cabin crew members demonstrating the safety features of the aircraft, with other Etihad team members acting as guests.


In Tuesday’s announcement, Etihad Airways’ Executive Director of Guest Experience & Marketing, Terry Daly, said,


“Our safety video needed a refresh including the safety messaging requirements due to Covid. This new video goes beyond its main purpose of educating guests about essential safety information, it also reflects our brand and personality, while leveraging the very best of our beautiful home, Abu Dhabi.


The video also features Emirati voice-over artists who voiced the video in English and Arabic. Additionally, to ensure a consistent guest experience, the accompanying music is set to Etihad’s new signature sound collection, which is used across a variety of the airline’s touch points. The musical branding is inspired by Abu Dhabi and includes an eclectic mix of Emirati and international instrumentation and arrangements, performed by UAE and global musicians. To protect the health and safety of everyone involved during the making of the video, strict COVID-19 protocols were followed, including the requirement that all cast and crew had a negative PCR test.




Source: Etihad Airways