Etihad Airways has launched a new experience for their youngest travelers in partnership with Warner Bros. World Abu Dhabi. The carrier’s ‘Little VIP’ program includes special children’s activity packs featuring Scooby Doo and beloved Looney Tunes characters.
On Tuesday (February 15, 2022), Etihad Airways announced the launch of ‘Little VIP’ a new onboard experience for their youngest guests traveling with families. The carrier has partnered with Warner Bros. Abu Dhabi, in the creation of a special children’s activity pack which will be presented to young flyers on longer flights. The kits feature the park’s iconic characters such as Scooby Doo, and Looney Tunes characters such as Sylvester and his beloved nemesis Tweety Bird.
Etihad’s new children’s gifts are designed in three age ranges including infants up to two years old, ages 3-8 and children from 9 to 13. For infants, the parents will receive a soft fleece blanket with the faces of Tweety, Bugs Bunny, Daffy Duck and Sylvester to take home. Kids from 3-8 will be given a drawstring bag featuring an activity book, crayons, memory card game and passport holder, while tweens and teens will be delighted with a Scooby-Doo themed backpack with the Museum of Mysteries board game designed to promote Yas Island’s immersive indoor theme park at Warner Bros. World Abu Dhabi.
In Tuesday’s announcment, Etihad Airways’ Executive Director – Guest Experience, Brand and Marketing, Terry Daly, said,
“This year, we will bring product innovation to the forefront, and this is the first of many exciting developments to look forward to. We’re thrilled to be kicking this off with a focus on our ‘Little VIPs’ and their families. We understand and appreciate that it’s not always easy travelling with little ones, however, this collaboration with Warner Bros. World Abu Dhabi is designed to make the travel experience an exciting one for children and an easier one for their parents. With the help of Scooby-Doo and the Looney Tunes, we promise that even the tiniest travellers will love every minute of their journey with Etihad Airways.”
Also commenting on the collaboration, Warner Bros. World Abu Dhabi’s General Manager, Don Strickler, said,
“We are pleased to be joining hands with Etihad Airways to provide a unique and fun experience for kids and their parents. Be it onboard their flight or while visiting our highly immersive lands, Warner Bros. World Abu Dhabi delivers the ultimate themed journey for guests of all ages. We are confident that the introduction of everyone’s beloved Animation characters will add further entertainment for families to enjoy unforgettable moments while traveling. We look forward to widening the horizons of our partnership with the UAE’s national airline and hope to continuously expand our offerings with every new addition.”
Etihad Airways is also introducing a dedicated family check-in space at Abu Dhabi International Airport to make family journeys as smooth as possible. Thoughtful touches include a small set of stairs at the check-in counter so young travelers can view the check-in process with ease. During the flight, junior travelers will receive their meals first for convenience, and young diners will experience Warner Bros. World Abu Dhabi themed dining equipment in bright colors. The carefully curated menu includes children’s favorites such as fusilli pasta with meatballs or waffles and pancakes. Additionally, young flyers will be kept amused onboard with a bespoke children’s section on Etihad’s IFE system featuring a wide selection of family friendly entertainment, music for kids, and a variety of e-games for avid gamers.
Source: Etihad Airways
Comments