Emirates has revealed a refreshed livery for 2023, the third iteration of the airline’s iconic aircraft branding. The original livery appeared in 1985 with the carrier’s launch, and was last refreshed in 1999 with the delivery of Emirates’ first 777-300 at the Dubai Airshow.
On Thursday (March 16, 2023), Emirates unveiled a new signature livery, refreshing the airline’s iconic aircraft branding for the first time since 1999, with the delivery of their first Boeing 777-300 at the Dubai Airshow. Planespotters will begin to notice the changes to the tailfin and winglets. In the latest iteration, the UAE flag on the tailfin has become more dynamic and flowing with a 3D effect, while the winglets have been painted red with the Emirates logo in Arabic calligraphy ‘popping’ in reverse white. Passengers viewing the winglets from a window onboard will see the UAE flag colors painted on the fuselage facing side of the winglets. The carrier’s signature gold ‘Emirates’ lettering across the fuselage in English and Arabic is also bolder and 32.5 percent larger. Emirates has retained their iconic red branding on the aircraft belly, which was originally introduced in 2005. The airline’s website URL has been dropped from the design.
In Thursday’s announcement, Emirates Airline’s President, Sir Tim Clark, said,
“Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”
Evolution of Emirates' Livery and New 2023 Livery Details - Courtesy Emirates
The first aircraft sporting the new livery is an Airbus A380, which rolled out of Emirates Engineering this week after the refresh. The aircraft’s first flight after its makeover took place on Friday, March 17, 2023, with flight EK71 to Munich. Gradually, the new livery will be applied across the rest of Emirates fleet, with 24 aircraft, including 17 Boeing 777s to be completed by the end of 2023. All newly delivered aircraft, from the first Airbus A350 entering the Emirates fleet in August 2024, will feature the new livery. Emirates 1985 launch livery was designed by the UK design company Negus & Negus, while all subsequent designs have been created by the company’s in-house team.
Introducing Emirates' New Signature Livery - Courtesy Emirates