Emirates will return to ITB Berlin this year with a strong presence, showcasing their latest signature products and reaffirming their commitment to Europe’s leading travel and trade show. The event will be held from March 5th through March 7, 2024.
On Monday (February 26, 2024), Emirates announced their plans for ITB Berlin 2024, Europe’s leading travel and trade show, which takes place March 5-7, 2024. The carrier will showcase their popular Premium Economy seat, along with their game-changing First Class suite, will both debut in Germany for the first time. Additionally, Emirates will promote their latest sustainability initiatives to visitors and partners throughout the show. The airline is gearing up for three action-packed days with plans to launch new partnerships, and expand existing collaborations with local and regional partners, including other carriers. Serving Europe since 1987, Emirates’ European footprint currently spans 39 destinations across 22 countries, plus an additional 403 points via codeshare, intermodal and interline agreements with 51 partners.
Originally unveiled at the Arabian Travel Market 2022 in Dubai, Emirates award-winning Premium Economy product is now available on 27 Airbus A380s serving 15 destinations, including New York JFK, Los Angeles, San Francisco, Houston, London Heathrow, Sydney, Auckland, Christchurch, Melbourne, Singapore, Tokyo, Mumbai, Bangalore, São Paulo and Dubai. Emirates’ iconic Boeing 777-300ER game-changer, fully enclosed, private First Class suite will also debut for the first time at ITB Berlin 2024. Visitors can also experience the Boeing 777 Business Class seat, the newest A380 onboard lounge and First Class Spa, along with the Economy Class seats, featuring a generous pitch.
Emirates' ITB Berlin 2024 Display - Courtesy Emirates
As previously mentioned, the Emirates display will also showcase their latest sustainability efforts, such as responsibly-sources onboard service items, as well as items from the ‘Air-crafted by Emirates’ collection. Some products include luggage, bags and accessories crafted from upcycled materials from retrofitted A380s. The carrier’s three sustainability focus areas are reducing emissions, consuming responsible, and protecting habitats and biodiversity. Additionally, Emirates’ stand at ITB Berlin 2024 will include four meeting spaces that can accommodate up to 200 visitors as a time. The airline’s new 480 square-meter double-storey stand will make its debut at the show and will be located in Hall 2.2, stand number 101.
Source: Emirates