• Joe Breitfeller

Cathay Pacific Celebrates 75 Years of Service

Today, Cathay Pacific celebrates 75 years of bringing people together, growing from a small regional airline to connecting customers worldwide via Hong Kong. Customers can join the celebration with limited edition memorabilia and first class dining experiences.


Cathay Pacific Celebrates 75 Years of Connecting People - Courtesy Cathay Pacific

On Friday (September 10, 2021), Cathay Pacific announced the launch of their 75th anniversary celebration. The airline has grown from a small regional carrier to one that connects guests globally via their energetic Hong Kong hub. To mark the occasion, the company is rolling out a number of exciting ways customers can join in the festivities, including limited edition memorabilia and first class dining experiences that commemorate the airline's past, present and future. Amongst several premium offers, customers will have the opportunity to acquire one of 1,000 special collectible box sets featuring seven iconic aircraft, including the airline’s very first Douglas DC-3 ‘Betsy’, to their newest Airbus A321neo.


In Friday’s announcement, Cathay Pacific’s Chief Executive Officer, Augustus Tang, said,


“Cathay Pacific has seen exhilarating successes over the past incredible 75 years. We’ve connected people to many new destinations, welcomed the arrival of state-of-the-art aircraft and introduced exciting customer experience enhancements, to name a few. We have also experienced unprecedented challenges, such as the global pandemic, which we are all still overcoming. What these over seven decades have shown is that we are a resilient brand.


“What has never changed is our unyielding commitment to our loyal customers, our dedicated people and our wonderful home city, Hong Kong. We wouldn’t be the company we are today without the enduring support they have shown us, and we are incredibly grateful to each and every one of them. We hope they will join us in marking our 75th anniversary, and we look forward to many more journeys together.”


Other unique 75th anniversary collectibles include 435 limited edition cardholder sets which have been crafted out of aluminum from B-HUJ, the airline’s final Boeing 747-400, each engraved with a unique serial number. Cathay Pacific enthusiasts will also enjoy limited edition aviation-themed luggage tags which have been crafted from the airline’s Boeing 777-200 (B-HND), affectionately called the ‘Haneda Jet.’ The aircraft joined Cathay’s fleet on June 13, 1996 and carried over six million passengers through the years. Additionally, the company has partnered with Hong Kong lifestyle brand G.O.D. to create a selection of accessories and homewares, from stylish cushion covers to cross-body pouches and teddy bears – all crafted from upcycled uniforms.


Cathay Pacific Celebrates 75th Anniversary With Unique Collectibles and First Class Meal Experience - Courtesy Cathay Pacific


The airline is also launching their first-ever cocktail collection, which has been created in collaboration with the award winning craft-bottles brand LAIBA, and available exclusively in Hong Kong. The four unique creations include Hong Kong Lemon Tease, Shanghai Spicy Martini, London Ginger Snap and Osaka Kanpai Sour. Finally, guests wishing to experience the quintessential Cathay Pacific First Class experience can do so at Salisterra at the Upper House in Hong Kong from September 20, 2021 through October 17, 2021. The menu will feature Cathay Pacific’s signature Imperial caviar paired with Krug Grand Cuvée Champagne and Chȃteau Lynch Bages Bordeaux 2008, all served with Cathay Pacific’s signature tableware.


Earlier this year, the company launched ‘Cathay’, a premium lifestyle brand, designed to offer customers more, including dining, shopping, events, wellness, flights and hotel getaways. The first new offerings include a new Standard Chartered Cathay Mastercard as well as a relaunched Cathay app combining one-stop dining and digital payment solutions. The company is also innovating in the air with the launch of their Airbus A321neo, which offers new levels of comfort, storage and inflight entertainment upgrades. The fuel-efficient aircraft will also help Cathay Pacific reach their target of net-zero carbon emissions by 2050.



Source: Cathay Pacific