Cathay Pacific will premier the HBO Max branded channel in Asia for the first time, bringing over 200 hours of content to their seatback inflight entertainment experience. Hong Kong’s hometown airline will debut HBO Max from January 1st, 2022.
On Wednesday (December 1, 2021), Cathay Pacific announced that they will become the first Asian carrier to premier HBO Max from January 1st, 2022. With over 200 hours of content in the first three months, the carrier is elevating their seatback inflight entertainment (IFE) experience with award-winning hits such as the first three seasons of Succession, as well as The White Lotus, The Undoing, and Mare of Easttown. Cathay Guests will also be able to enjoy original series such as Friends: The Reunion, Hacks, Gossip Girl (2021) and The Flight Attendant, along with all-time classics such as Sex and the City, The Sopranos, The Wire, Game of Thrones, Band of Brothers and much more.
In Wednesday’s announcement, Cathay Pacific’s General Manager – Customer Experience and Design, Vivian Lo, said,
“To be the first in Asia to launch the HBO Max brand, not just onboard flights but anywhere is exceptional. It’s a great example of an airline and streaming service working together to bring an unprecedented entertainment experience to passengers and we hope our customers find their next new binge-worthy show on Cathay Pacific. During the pandemic, we have been hard at work to bring our entertainment offering to new heights ready for the return of passengers. HBO Max offers some of the most critically acclaimed and exciting shows on the market. This partnership enables us to have more complete limited original series than ever before.”
Cathay Pacific already offers the largest inflight movie and TV library in the Asia-Pacific region with seatback entertainment on every aircraft at every seat. The new HBO Max builds on the carrier’s latest offering of 4K content and Bluetooth headphone pairing launched on their A321neo fleet earlier this year. The airline offers an extensive content set on all long-haul flights and many short-haul flights, including those operated by their Airbus A350, Boeing 777 and A321neo aircraft. The new HBO partnership also includes the Warner Bros. movie library with new releases such as Space Jam, Suicide Squad and Dune. Over the next year, Cathay Pacific plans on adding over 300 hours of HBO Max content, complementing their vast existing array of movies, TV shows, music, podcasts, live news, digital magazines and games.
Source: Cathay Pacific