Updated: Jan 11
Already highly regarded, Cathay Pacific announced on Friday that they are elevating their premium First and Business Class services with a host of new enhancements.
Hong Kong-based Cathay Pacific announced Friday that they are taking their award-winning First and Business Class services to an even higher level. Some of the carefully curated enhancements include soft products and elevated culinary offerings designed to provide passengers with a “sense of harmony” and a holistic sensory experience throughout the flight. First Class passengers will be treated to bespoke new elements centered on inspired flavors, calming fragrances and refined textures. Everything from premium bedding, amenities, wellness options and tableware have been elevated. Business Class passengers will also enjoy a more restful journey with enhanced bedding and slippers.
Cathay Pacific’s elevated experience is centered on a collaboration with the UK luxury lifestyle brand Bamford, who have designed a range of exclusive amenities, travel kits and luxurious bedding. In Friday’s announcement, Cathay Pacific’s General Manager – Customer Experience and Design, Vivian Lo said,
“We are incredibly excited to be unveiling many wonderful enhancements in our First and Business Class cabins, and to have Bamford, a renowned leader in sustainable luxury, as the cornerstone of our premium flight experience. Earlier this year, we launched our new brand direction ‘Move Beyond’ with the goal of continuously exceeding our customers’ expectations at every stage of their journey. These enrichments to the products and service in our premium cabins are a resounding expression of that commitment and our belief that every journey is our customers’ most important one. All of these enhancements have been made with our customer in mind by listening to their feedback and ultimately giving them more reasons to fly with us.”
When First Class passengers board a long-haul Cathay Pacific flight, they will receive a reception tray with a welcome note, hot towel, and a glass of sparkling jasmine silver needle tea. Overall passenger wellness continues with a new First-Class menu offering options from lighter fare to healthy alternatives such as superfood bowls and lighter protein side dishes. A bespoke tea collection from JING and cold pressed juices from Bless are offered before breakfast to help passengers wake up feeling refreshed. First Class passengers will also enjoy a 600-thread-count, 100% sustainably sourced cotton mattress and duvet, a soft full-size pillow and branded male/female amenity kits. Additionally, Bamford’s best-selling “Botanic Pillow Mist” will be featured in Cathay Pacific’s new turndown service.
Long-haul Business Class passengers will enjoy a 400-thread-count pillowcase and two-piece duvet, while regional Business Class passengers will receive a new day blanket and comfortable pillow. Bamford’s unisex Business Class amenity kits will be progressively rolled out starting December 1, 2019. Long-haul Economy Class passengers have also received several recent service enhancements including a major inflight entertainment (IFE) expansion and new curated menus from Black Sheep Restaurants. Cathay Pacific has also relaunched its popular “Betsy Beer” which is now available in all cabins.
Source: Cathay Pacific