On Monday, Brussels Airlines introduced Premium Economy Class seating on flights to and From Africa. The airline offers 84 weekly flights to sub-Saharan Africa, which is their most important market.
Brussels Airlines announced today that they have launched Premium Economy Class service to/from sub-Saharan Africa, which is a major long-haul market for the airline. The Belgian carrier offers 84 weekly flights to 17 sub-Saharan African destinations, offering more than 1.2M seats annually. Brussels Airlines' success in the African market is largely attributable to connections through their Brussels hub, where 70% of passengers connect from the U.S. and Europe. Today’s announcement is part of the airline’s “boutique hotel in the air” brand campaign being rolled out with their A330 cabin retrofit program.
Brussels Airlines is the national airline of Belgium and is a member of the Lufthansa Group, along with SWISS, Austrian, Germanwings and Eurowings. The airline connects the European Capital to over 80 destinations including 17 in Africa, 65 in Europe, 3 in the U.S. and Tel Aviv, Israel. Brussels Airlines has a fleet of 48 aircraft and operates around 250 flights daily, handling over 10M passengers annually.
The new Premium Economy Class product will offer passengers 23% more legroom (compared to a standard economy seat), a bigger headrest and a 40-degree seat recline. Additionally, the cabin is separated from the other cabins, giving passengers a fully upgraded experience, without paying a Business Class fare.
Source: Brussels Airlines