British Airways has launched a new onboard safety video featuring colleagues from across the airline. The video encompasses British wit, and plays on British themes such as the obsession with weather to a love for fish and chips.
On Monday (April 17, 2023), British Airways announced the launch of a new onboard safety video which features team members from across the airline. The video showcases things that make Britain original such as British wit, Britons’ obsession with weather, and love for fish and chips. In addition to British Airways’ colleagues, the video features members of the public, as well as some well-known faces. One of the stars, British Airways Engineer Carl Carpenter, drives across an engineering hangar while asking customers to unplug their devices, before his own vehicle comes to an abrupt stop. Cabin Crew member Sima Patel-Pryke asks guests for their attention as the safety instructions may differ from other aircraft. In response, British rapper, Little Simz takes off her headphones, and remarks, ‘What?’ Guests will be able to view the new five minute safety video on long-haul flights from May 1st, 2023.
In Monday’s announcement, British Airways’ Chief Customer Officer, Calum Laming, said,
“We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique. That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other. We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people - from fishermen and chip shop workers to friends hanging out, as well as some well-known faces who help put Britain on a stage. So, seats in the take-off position and we hope you really enjoy our new safety video.”
British Airways' New Onboard Safety Video - Courtesy British Airways
In addition to British Airways’ colleagues, the video stars celebrities including Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, Chef Tom Kerridge, and British Airways’ new uniform designer Ozwald Boateng. Later this year, a second version of the safety will be released, featuring the airline’s team members in their new uniforms. The carrier continues to showcase ‘British Originality’ across their customer experience, from menus featuring the best of British cuisine, to a dedicated British Original inflight entertainment (IFE) channel, and is proud to showcase the best of Britain.
Source: British Airways