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  • Joe Breitfeller

British Airways Names Tennis Superstar Emma Raducanu as Latest Global Brand Ambassador

Taking pride in connecting Britain with the world and representing the nation globally, British Airways has named tennis superstar Emma Raducanu as the airline’s latest Global Brand Ambassador.


British Airways' Latest Global Brand Ambassador, British Tennis Superstar, Emma Raducanu - Courtesy British Airways

Today (December 21, 2021), British Airways announced the appointment of Emma Raducanu as the carrier’s latest Global Brand Ambassador. The news follows Emma’s triumph at the U.S. Open in September 2021, making her the first British woman to win a Grand Slam title since 1977. The carrier proudly carried Emma and her team home from the victory, warmly welcoming her back to the UK to be reunited with family. British Airways prides itself on connecting Britain with the world and representing the nation globally. In addition to tennis, Emma Raducanu has a passion for aviation, which the airline hopes to bring to life through the partnership, thereby reaching and inspiring women and younger audiences to consider a career in the airline industry.


In Tuesday’s announcement, British Airways’ Director of Brand and Customer Experience, Tom Stevens, said,


“As we look ahead to the world opening up again, we’re excited to be supporting the very best of British talent, Emma Raducanu. We couldn’t have been prouder as a nation than when Emma won the US Open. Sport has the power to inspire and unite people all across the globe, so we are delighted to be supporting Emma as she represents Britain and takes on the world.”


Also commenting on her new appointment, British professional tennis player, Emma Raducanu, said,


“British Airways has taken such good care of my team and I ever since the US Open and I have felt their support everywhere I have flown. To be partnering with such an iconic British brand that can play a big role in my performance makes a lot of sense to me. I’m fascinated by aviation and we have some interesting projects planned together.”


The UK’s flag carrier has a longstanding history of supporting national sporting events and teams. British Airways has been the proud airline partner to Team GB and Paralympics GB since 2008 and is currently the Principal Partner to Twickenham Stadium and Official Airline Partner to England Rugby. The carrier also flew the British & Irish Lions to and from South Africa this year.



Source: British Airways