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  • Joe Breitfeller

British Airways Celebrates Launch of Paramount+ Onboard With Visit by Star Trek Characters at LHR

Celebrating the launch of Paramount+ onboard, British Airways’ colleagues transformed into Star Trek characters, using authentic costumes. Customers traveling through London Heathrow’s Terminal 5 were surprised and delighted to see Starfleet crewmembers.


Live Long and Prosper: British Airways Celebrates the Launch of Paramount+ Onboard With Visit by Star Trek Characters - Courtesy British Airways

On Thursday (December 1, 2022), British Airways announced the launch of a dedicated Paramount+ channel on their Highlife inflight entertainment (IFE) system across all cabins on long-haul flights. As part of the new partnership with Paramount+, British Airways’ Executive Club Bronze members and above will also have access to an introductory subscription for the streaming service. Celebrating the partnership, British Airways’ team members were transformed into Star Trek characters, with authentic uniforms from the popular franchise.

Commenting on the new Partnership with Paramount+, British Airways’ Chief Customer Officer, Calum Laming, said,


“We wanted to kick-off this announcement with Paramount+ in true blockbuster-style by bringing some of their exclusive content to life, directly to our home at Heathrow Terminal 5. It was great to see so many Star Trek fans from across the business come together to help us celebrate this launch, with many colleagues excited to swap their wings for the Starfleet Insignia for a day. We know that customers are really going to enjoy the hours of content that this partnership with Paramount+ brings. There really is something available for everyone!”

Paramount’s Chief Marketing Officer – UK, Anna Priest added,


“This partnership is a fantastic platform for our continued growth in the UK, allowing us to introduce millions of customers a year to some of the best shows anywhere, available on Paramount+. We’re confident that British Airways customers will love what they see and be encouraged to continue exploring the mountain of entertainment on offer.”


Customers traveling through British Airways’ home at London Heathrow’s Terminal 5 were surprised and delighted to see the other-worldly Starfleet characters as they were making their way through the airport to board U.S.S. Enterprise flight 1701 to Starbase 1. The authentic costumes were from Star Trek: Discovery and Star Trek: Strange New Worlds, and were flown in direct from set for the occasion. Bernadette Greaney, the franchise’s costume designer, styled the airline’s five lucky Star Trek fans in unique lieutenant uniforms from Command, Operations and Sciences. The two Vulcans were transformed by Star Trek’s prosthetics team and were dressed in state-of-the-art Vulcan robes.


Star Trek Characters Prepare to Board U.S.S. Enterprise Flight 1701 to Starbase 1 at London Heathrow's Terminal 5 - Courtesy British Airways


British Airways is a global airline and the UK’s flag carrier, and has been flying customers to where they want to be for over 100 years. With their main base at London Heathrow’s Terminal 5, British Airways flies to destinations in 65 countries. The airline connects Britain with the world and the world with Britain, operating one of the most extensive international scheduled networks, together with joint business, codeshare and franchise partners. British Airways is also a founding member of the global oneworld alliance, which serves approximately 1,000 destinations worldwide. In September 2021, British Airways launched ‘BA Better World’, the carrier’s sustainability program, committing to put sustainability at the heart of everything the company does, including a clear roadmap to achieve net-zero carbon e



Source: British Airways

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