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Beond to Become the First Airline to Create an Immersive IFE Experience with Apple Vision Pro

Beond will start to offer Apple Vision Pro to select guests, becoming the first airline to offer an immersive inflight entertainment (IFE) experience.  Apple Vision Pro will be made available to select passengers traveling to the Maldives starting July 2024.

Beond to Offer an Apple Vision Pro IFE experience to Select Customers From July 2024 - Courtesy Beond

On Thursday (February 15, 2024), Beond announced that they will become the first airline to offer guests an immersive inflight entertainment (IFE) experience by offering select guests Apple Vision Pro.  The IFE experience will be offered to select guests traveling to the Maldives starting July 2024.  This innovation follows the carrier’s receipt of their second aircraft last week, and Beond’s successful launch of passenger services in 2023 from Munich, Zurich, and Riyadh to Malé, Maldives.  The new airline will also launch new service from Milan, Dubai and Bangkok to the Maldives from mid-2024, offering guests an all lay-flat seating configuration.

In Thursday’s announcement, Beond’s Chairman and CEO, Tero Taskila, said,

“The Apple Vision Pro will transform the inflight entertainment experience, and we will be first to offer it to select passengers. In addition to our existing and ever-growing library of inflight content such as movies and games, Beond will showcase stunning resort destinations and activities in the Maldives. We are working now with partners in the Maldives to prepare truly amazing footage. The inflight experience will build anticipation for passengers before they arrive in the Maldives. Offering the Apple Vision Pro is another step in our vision of delivering a premium travel experience to our customers, from the start to finish of their journey. We’re proud to be the first airline to deploy the technology.”


Beond is the world’s first premium leisure airline, offering unique and tailored experiences for modern travelers.  The carrier plans on launching a variety of flights from a range of destinations with the latest aviation and luxury travel innovations.


Source: Beond


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