All Nippon Airways (ANA) announced on Monday that their Kabuki-themed in-flight safety video won the Grand Prix at the Cool Japan Matching Award 2019. The video was recognized for its cultural relevance and high production quality.
Today, All Nippon Airways (ANA) announced that their Kabuki-themed inflight safety video has been recognized by the Cool Japan Matching Award 2019. Receiving the Grand Prix, the video was recognized for its high production value and cultural relevance. The in-flight safety presentation is an example of how Japan’s largest and 5-Star carrier aims to promote Japanese culture to a global audience. The Cool Japan Private-Public Partnership Program celebrates initiatives that celebrate Japanese culture in creative, unique and exciting ways. In Monday’s announcement, ANA’s Executive Vice President, Hideki Kunugi said,
“ANA prioritizes passenger safety and sought to present safety information in an engaging manner that also provides unique insight into Japanese culture. We are honored that the in-flight safety video we produced with Shochiku received the Grand Prix. We hope that the extra attention will encourage more people to learn about traditional Japanese performing arts and culture, and for customers to rediscover the greatness of Kabuki.”
The inflight video debuted on ANA’s domestic flights in 2018 and was rolled out on international flights in January 2019, with subtitles in 17 languages.
Founded in 1952, ANA serves 78 international and 118 domestic destinations from their dual Tokyo hubs at Narita and Haneda airports. The carrier has been a Star Alliance partner since 1999 and currently has joint partnerships with United Airlines, Lufthansa, SWISS and Austrian Airlines. The ANA Group also owns Japanese low-cost carrier (LCC) Peach and collectively, the airline group served 54.4 million passengers in FY 2018. ANA employs around 43,000 team members and operates a fleet of 260 aircraft. Additionally, the carrier was the launch customer and is the largest operator of the Boeing 787 Dreamliner Family aircraft.
Source: All Nippon Airways (ANA)