ANA Renews Amenity Kits, Introduces TENTIAL’s ‘BAKUNE’ Recovery Wear in First Class

ANA has partnered with Italian Heritage Brand FRANZI and Luxury Skincare Brands DECORTÉ, and CULTI MILANO for new First Class and Business Class amenity kits.  The carrier will also introduce TENTIAL’s ‘BAKUNE’ recovery wear in international First Class.

ANA's New First Class Amenity Kits by the Historic Italian Leather Brand FRANZI - Courtesy ANA

On Thursday (March 12, 2026) All Nippon Airways (ANA) announced a number of new initiatives to elevate the onboard First Class and Business Class guest experience.  The carrier has partnered with Italian Heritage Brand FRANZI and Luxury Skincare Brands DECORTÉ, and CULTI MILANO for the renewal of their First Class and Business Class amenity kits on international long-haul and select medium-haul routes, from April 2026.  For the amenity pouch, ANA partnered with FRANZI, an Italian luxury leather goods brand established in Milan in 1864, and favored by royalty worldwide. The elegant pouches are crafted from recycled polyester (R-PET), seamlessly blending 160 years of Italian craftsmanship with modern sustainability. The exclusive designs will rotate seasonally.

In Thursday’s announcement, ANA’s EVP – Customer Experience Management, Tomoji Ishii, said,

“Our renewed amenity kits represent the perfect fusion of heritage craftmanship and modern sustainability.  By reducing plastic packaging and including reusable items, we are reinforcing our commitment to a more sustainable future.  We hope these kits enhance the travel experience throughout our passengers' journeys and long after arriving home.”

ANA's New Business Class Amenity Kits by the Historic Italian Leather Brand FRANZI - Courtesy ANA

The new amenity kits feature premier beauty products from globally recognized brands.  First Class will offer items from DECORTÉ, Japan’s iconic high-prestige beauty brand, while Business Class guests will receive products from CULTI MILANO, an Italian fragrance brand renowned for their sophisticated scents.  These collaborations mark the first onboard amenity kit partnerships for both DECORTÉ and CULTI MILANO.

Additionally, ANA is advancing their sustainability efforts through the renewal by minimizing plastic packaging.  Each kit includes a reusable and environmentally friendly bag for continued use after landing.  Additional items including handkerchiefs and eye masks underscore ANA’s dedication to providing passengers with practical, reusable solutions.  From April 2026, the new amenity kits will be available for First Class and Business Class guests traveling to Europe, the U.S. (including Hawaii), and Oceania. 

International First Class guests will receive a FRANZI amenity kit featuring DECORTÉ skincare products, including AQ Absolute Treatment Micro-Radiance Emulsion II (35 ml), AQ Absolute Treatment Hydrating Lotion II (35 ml), and Liposome Advanced Repair Serum (12 ml).  The kit also includes a toothbrush (with cap), eye mask, earplugs, handkerchief, and an ANA Original Eco-bag.  International Business Class guests will receive a FRANZI Amenity Pouch featuring CULTI MILANO skincare, including TESSUTO Lip Balm (4.25 g), and TESSUTO Hand & Body Lotion (10 ml).  The kit also features a toothbrush (with cap), eye mask, earplugs, and an ANA Original Eco-bag (overseas departures only).

In a separate press release on Thursday (March 12, 2026), ANA further announced that starting April 2026 they will introduce TENTIAL’s highly popular recovery wear ‘BAKUNE’ in First Class on all international routes.  Either the smooth and comfortable ‘BAKUNE’ Dry type or the highly stretchable ‘BAKUNE’ Sweat type will be offered, depending on the route and departure point.

ANA Introduces TENTIAL’s Highly Popular Recovery Wear ‘BAKUNE’ in First Class on all International Routes - Courtesy All Nippon Airways (ANA)

This expanded offering aims to reduce physical strain and support conditioning* during long flights.  ANA previously offered ‘BAKUNE’ on select international First Class routes in July 2025.  Following highly positive feedback and numerous requests from passengers, the carrier has decided to introduce the recovery wear year-round across their entire international First Class network.  After experiencing the ultimate relaxation in-flight, passengers can continue to support their physical conditioning at home or at their travel destination by taking home their ‘BAKUNE’ as a complimentary amenity.

In Thursday’s announcement (March 12, 2026), ANA’s EVP – Customer Experience Management, Tomoji Ishii, said,

“We are continuously exploring innovative ways to elevate the in-flight experience and support the well-being of our passengers.  By offering this exceptional conditioning wear, we aim to ensure our passengers experience the highest quality of rest in the skies, arriving at their destination feeling refreshed, fully recovered and ready to perform at their best.”

The ANA Original ‘BAKUNE’ Dry Long Sleeve / Pants uses a material with high sweat absorption and quick-drying properties, preventing discomfort from perspiration. It offers a smooth, non-sticky feel.  This item will be provided on the Honolulu outbound route from Japan and all inbound routes to Japan excluding Honolulu.  The ANA Original ‘BAKUNE’ Sweat Long Sleeve / Pants features a light and soft touch with a shea butter finish.  It is highly stretchable and allows for easy movement.  This will be provided on the Honolulu inbound route to Japan and all outbound routes from Japan excluding Honolulu.  Both items are navy blue in color and come in medium, large and extra-large sizes. 

Source: All Nippon Airways (ANA)