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American Football Champion Tom Brady Takes on Strategic Advisory Role at Delta Air Lines

Delta Air Lines has partnered with seven-time Super Bowl champion Tom Brady, leveraging his expertise in teamwork, performance, and perseverance directly to the airline as a strategic long-term advisor.


From Left: Seven-Time Super Bowl Champion Tom Brady and Delta Air Lines' CEO Ed Bastian - Courtesy Delta

On Wednesday (September 6, 2023), Delta Air Lines announced that they have partnered with seven-time Super Bowl champion Tom Brady, who joins the airline as a long-term strategic advisor. Brady will leverage his expertise in teamwork, performance and perseverance directly to Delta through a unique partnership that will include multiple elements, and will involve the airline’s team members, customers and other key stakeholders. As part of the collaboration, Tom Brady will help develop and advise on strategic training and teamwork tools for Delta’s more than 90,000 global team members. Leaning into the airline’s ‘Keep Climbing’ ethos, he will also support Delta’s brand identity in marketing and customer engagement. Additionally, Brady will support the carrier’s work to positively impact communities where delta employees live and work.


In Wednesday’s announcement, Delta Air Lines’ CEO, Ed Bastian, said,


“Delta’s people are driven by their commitment to world-class performance, excellence and a desire to achieve best-in-class results. Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities.”


Also commenting on the new strategic advisory collaboration, Tom Brady said,


“I am grateful to be joining the Delta family, a company I have loved and respected for years. Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible. Throughout my career, my teammates and I flew Delta countless times, spending hours traveling for some of the most important games of our lives, even celebrating Super Bowl wins on the plane. Those championship teams were built off of great leadership and a commitment to excellence, and Delta certainly shares those qualities. Now, alongside Ed and the Delta team, I look forward to playing my part to continue the company’s success.”


Atlanta-based Delta Air Lines (NYSE: DAL) is the global U.S. airline leader in safety, innovation, reliability and customer experience. The carrier operates over 4,000 daily flights across more than 275 destinations on six continents. Delta has over 90,000 team members and has served as many as 200 million customers annually. The airline operates significant hubs and key markets in Amsterdam, Atlanta, Boston, Detroit, London-Heathrow, Los Angeles, Mexico City, Minneapolis-St. Paul, New York-JFK and LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle, Seoul-Incheon and Tokyo. For the last decade, Delta has led the industry in operational excellence, while maintaining their reputation for award-winning customer service.



Source: Delta Air Lines

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