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American Airlines Revolutionizes Travel Experience With Touchless Innovations

American Airlines is expanding their touchless technology across Dallas/Fort Worth terminals and select Admirals Club lounges, including more touch-free ways to check baggage using a mobile device.

American Airlines Expands Touchless Technology Across DFW - Courtesy American Airlines

On Wednesday (March 17, 2021), American Airlines announced an expansion of their touchless technology trial across Dallas-Fort Worth (DFW) terminals and select Admirals Club lounges. Customers will have more touch-free ways to check baggage using a personal mobile device and the airline has launched tools to help guests prepare for travel with ease. Prior to booking a trip, customers can see travel requirements through the airline’s ‘travel tool’ and after booking, they can leverage the mobile health passport VeriFLY to confirm they have fulfilled travel requirements.

In Wednesday’s announcement, American Airlines’ Vice President of Customer Experience and reservations, Julie Rath, said,

“While fewer customers have traveled over the last year, our team used their time to go into overdrive developing, testing and implementing new ways to give customers more confidence and comfort when they travel. We’re ready to welcome customers back onboard with thoughtful, touchless technology that puts more control in their hands and makes their journeys more comfortable.”

Customers can also use the America Airlines app to interact with a virtual assistant or chat live with a customer care representative, check-in for flights and print tags for bags, all without touching a kiosk.

American is expanding their touchless bag drop trial this month across most DFW terminals. The technology was introduced last year at DFW, as well as Ronald Reagan National Airport (DCA). Customers who enroll in the trial can test biometric technology to drop their bags without searching for their physical ID or boarding pass. The carrier is expanding the touchless technology for DFW Admirals Club entry later this year and will consider other airport touch points in the future.

Source: American Airlines


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