American Airlines Partners With Shinola and D.S. & Durga for Revamped Amenity Kits
American Airlines is introducing new onboard amenity kits for premium cabin customers in partnership with Shinola and D.S. & Durga. Founded in Detroit, Shinola is a luxury design brand, while Brooklyn-based D.S. & Durga are perfumers known for transportive fragrances.
On Monday (May 10, 2021), American Airlines announced the launch of revamped onboard amenity kits for premium guests in partnership with Shinola and D.S. & Durga. The new amenity kits were designed by Shinola, a luxury brand founded in Detroit and known for crafting world-class watches and premium leather goods. Brooklyn-based D.S. & Durga are perfumers known for creating transportive fragrances with rich narratives. The amenity kits include lip balms and lotions with Rose Atlantic and Radio Bombay aromas. The Rose Atlantic fragrance is inspired by New England coastal summers with the aromas of the salty sea air and wild roses. As described by the perfumers, the Radio Bombay aroma harkens back to the old days in Mumbai, with the warming of soft wood releasing the aromas of musk, cream, peach, ambrette, coco and cedar distillates.
In Monday’s announcement, American Airlines’ Managing Director of Premium Customer Experience and Onboard Products, Clarissa Sebastian, said,
“American often seeks brands that are rooted in creativity, especially those that celebrate travel before, during and after the actual journey. D.S. & Durga and Shinola underscore what we value in our partners at American — the ability to inspire connection with people or places that matter and experiences that enrich us.”
The new amenity kits will be wrapped in sustainable packaging and available to premium customers on long-haul international and transcontinental flights. Starting today, the revamped amenity kits will be rolled out on flights between the U.S. and London, including service from Dallas-Fort Worth (DFW), Miami (MIA), Chicago (ORD), Los Angeles (LAX), Charlotte (CLT), New York (JFK), Philadelphia (PHL) and Seattle (SEA). Throughout the summer, the kits will roll-out across other international and transcontinental long-haul flights.
As part of American’s partnership with Shinola, the luxury goods maker has created a unique desk clock made entirely from the original metal of one of the carrier’s iconic, but now retired, McDonnell Douglas MD-80 aircraft. The aircraft, affectionately called the “Mad Dog” served as the backbone of American’s fleet for over 35 years, before retiring in 2019. Each unique clock dial bears small markings form the aircraft’s decades of service and is hand-cut and re-polished by Moto Art in California, with final assembly by Shinola in Detroit. Production of the Mad Dog desk clocks will be limited to 1,000 and can be purchased here. The clocks are also available directly from Shinola without the vintage American Airlines logo. Later this summer, Shinola wall clocks will also be featured in select Admirals Club lounges.
American Airlines’ purpose is to “care for people on life’s journey.” Shares in the American Airlines Group, Inc., trade on NASDAQ under the ticker symbol AAL and the company’s stock is included in the S&P 500.
Source: American Airlines