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American Airlines Launches Reimagined Onboard Experience With New Amenities and Elevated Dining

American Airlines has launched an elevated, reimagined onboard guest experience, which includes a rotating collection of premium onboard amenities, new bedding, fresh new entrees and more.

American Airlines Flagship Suite Preferred Seat on Boeing 787-9 and 777-300 - Courtesy American Airlines

On Wednesday (April 17, 2024), American Airlines announced the launch of a reimagined onboard guest experience, with premium enhancements.  Customers will appreciate a new amenity kit series, new bedding, and can savor new dishes throughout their journey.  With the introduction of American’s new Flagship Suite® seats in the future, the experience will become even more refined.  For the amenity kits, American worked with a mix of boutique and popular brands to create a program that will evolve throughout the years, with rotating kit designs and high-quality skincare products

In Wednesday’s announcement, American Airlines’ Vice President of Customer Experience, Kim Cisek, said,


“We thoughtfully curate each element of the onboard experience so every customer can look forward to the time they spend in flight.  Part of the magic of travel is connecting our customers to the people and experiences that matter most to them.  We’re taking that concept to the skies by introducing a new, dynamic onboard program that’s inspired by feedback from our customers and team members.”

American's New Elevated Amenity Kit Program - Courtesy American Airlines

American worked with a mix of boutique and well-known brands to create a program that will evolve throughout the years and feature rotating kit designs and high-quality skincare products in addition to the new bedding program.  Starting Memorial Day weekend, the new program will be available in Flagship® First Class, Flagship® Business Class and Premium Economy cabins.  The primary amenity kit will be available yearlong in premium cabins, and will include amenities such as a toothbrush, dental kit, eye mask and earplugs, as well as evolving skincare and other products. American will also cycle new brands and product within the premium cabin amenity kits, creating a unique guest experience several times over.

American Airlines' New Bedding and Other Cabin Amenities - Courtesy American Airlines

Guests will also enjoy enhanced comfort with the introduction of new bedding, pillows and sleepwear that deliver a more restful onboard experience. Customers traveling in Flagship® First Class or Flagship® Business Class will enjoy dual-sided pillows with cool touch fabric on one side and traditional fabric on the other.  On international flights, Flagship® First Class guests will continue to enjoy a set of pajamas, and now all travelers in Flagship® Business Class on all international flights will enjoy slippers onboard, which was previously only offered on ultra long-haul flights.  Guests traveling in all cabins, including Premium Economy and Main Cabin will also enjoy enhanced bedding, with cabin-specific options such as lumbar pillows, throw blankets, premium duvets and fleece blankets.

American's New Premium Bedding and Sleepwear - Courtesy American Airlines

Onboard dining has also been enhanced with diverse flavors inspired by popular American Airlines destinations worldwide, such as internationally inspired pastas, salads and more.  Guests traveling to American’s new summer destinations such as Nice, Naples or Copenhagen, will enjoy delicious options like macadamia crested sea bass with citrus cream sauce, quinoa, toasted orzo, and haricots verts.

American Airlines' Guests Will Also Enjoy an Elevated Dining Experience, With Fresh, New Menu Items - Courtesy American Airlines

Additionally, new options including pan roasted chicken, tortellini pasta, and other offerings, including pre-order options, will continue to roll out this spring for Business Class customers on international flights departing the U.S.  American Airlines’ customers traveling from Europe in Business Class can indulge in menu items like chili marinated chicken, with mojo verde sauce, sweet potato mash, roasted corn and mini chili, or gnocchi duet with plain and beetroot gnocchi, lentil ragout, apple chutney, brown butter, roasted spring onion and sliced green onion.

American’s domestic First Class guests can also enjoy new dishes like shawarma seasoned grilled chicken, three cheese sacchetti pasta, chicken enchiladas or a plant based stuffed red pepper.  Customers will also have the option to pre-order new selections, including short rib mac and cheese

American Airlines Flagship Suite Preferred Seat on Boeing 787-9 and 777-300 - Courtesy American Airlines

In addition to the elevated onboard experience this summer, customers can look forward to an even more premium experience onboard future new Boeing 787-9s, retrofitted 777-300s and Airbus A321XLR aircraft, which will feature a new interior with the Flagship Suite® seat. Premium Economy and Main Cabin seats will also be refreshed.  The Flagship Suite® seat will be surrounded by a range of conveniences, including wireless charging, Bluetooth capability and multiple storage spaces, and will also enjoy lie-flat seats, privacy doors and direct aisle access. 

Flagship Suite® amenities will include exclusive amenities such as a Nest Bedding® mattress pad, a throw blanket, a memory foam lumbar pillow, Nest Bedding® pajamas and an exclusive amenity kit featuring additional skincare products from Thirteen Lune by Joanna Vargas and Relevant.

A Preview of American Airlines' Future Cabin Interiors - Courtesy American Airlines

With the new interiors, Premium Economy guests will enjoy wireless charging, more storage space and headrests with privacy wings, while Main Cabin customers will enjoy new 4K seatback IFE screens with Bluetooth connectivity, along with AC and USB-A/USB-C charging ports.  Customers in all cabins will also be able to browse high-speed Wi-Fi and watch up to 1,500 free entertainment content offerings.


Source: American Airlines


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