American Airlines Introduces Limited Edition Amenity Kits by Designer Brandon Blackwood

Through early September 2025, American Airlines’ premium cabin guests on select transcontinental flights will receive a complimentary amenity kit designed by Hollywood designer Brandon Blackwood.

American Airlines Debuts Amenity Kits by Famed Hollywood Designer Brandon Blackwood - Courtesy American Airlines

On Tuesday (June 3, 2025), American Airlines announced the debut of new amenity kits by Hollywood designer Brandon Blackwood.  Mr. Blackwood has dressed Hollywood’s hottest stars, racked up industry awards for his handbag and footwear designs, and has gone viral across social media platforms. From late June through early September 2025, guests traveling in premium cabins on select transcontinental flights will enjoy a Blackwood-designed limited-edition amenity kit.

In Tuesday’s announcement, Brandon Blackwood said,

“When this opportunity with American Airlines first arose, I knew I wanted to create designs that were familiar to my brand and could be repurposed as soon as the plane lands.  I traveled a lot growing up and used a lot of that inspiration in my designs, so it feels like a full-circle moment seeing my bags in flight and bringing innovation and creativity together.”

Also commenting on the new amenity kit collaboration, American Airlines’ Chief Customer Officer, Heather Garboden, added,

“Brandon’s bold, fashion-forward designs are the perfect addition to our amenity kit collection, especially as we see our premium customers skewing younger, which is in line with Gen Z investing in luxury items and experiences.  From the designers we partner with to the brands we feature on board, American is committed to giving travelers something new to discover and explore well before they get to their destination.”

Left to Right: Flagship® First Amenity Kit, Flagship® Business Amenity Kit, and Premium Economy Amenity Kit by Hollywood Designer Brandon Blackwood – Courtesy American Airlines

Guests traveling in Flagship® First and Flagship Suite® Preferred seats will receive a compact travel version of Blackwood’s trademark Portmore handbag, featuring the same structured design in denim and wraparound zip closure.  Flagship® Business and Flagship Suite® customers will receive a travel pouch with flair, the black kit features red accents along the zip closure and Blackwood’s recognizable checkered pattern on the interior.  Premium Economy customers will enjoy an amenity kit features Blackwood’s checkered pattern on the exterior in blue and white, and will serve as a statement piece for all.

American Airlines’ purpose is To Care for People on Life’s Journey®.  The carrier offers thousands of daily flights to over 350 destinations in more than 60 countries. American is also a founding member of the oneworld global alliance whose member airlines serve over 900 destinations worldwide.  Shares in the American Airlines Group, Inc., trade on NASDAQ under the ticker symbol AAL and the company’s stock is included in the S&P 500. 

Source: American Airlines