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American Airlines Extends Multi-Year Sponsorship of NBA’s Miami HEAT

American Airlines has today announced a multi-year extension of their sponsorship of the NBA’s Miami HEAT, with the carrier continuing their designation as the Official Airline of the Miami HEAT.


American Airlines Announces Multi-Year Sponsorship Extension with the Miami HEAT - Courtesy American Airlines
American Airlines Announces Multi-Year Sponsorship Extension with the Miami HEAT - Courtesy American Airlines

On Tuesday (May 19, 2026), American Airlines announced a multi-year sponsorship extension as the Official Airline of the Miami HEAT.  American continues their long-term investment in the city through the renewed partnership, which includes experiences for fans, as well as in-arena promotion at basketball games throughout the season at the Kaseya Center.  Through this partnership, American brings fans and AAdvantage loyalty program members closer to the action with unique game day experiences.  Members will also have opportunities to participate in the HEAT Perks sweepstakes program, with chances to win exclusive prizes, giveaways, travel to select away games and VIP experiences with the Miami HEAT throughout the year.


In Tuesday’s announcement, American Airlines’ VP – MIA Operations, Juan Carlos Liscano, said,


“The Miami HEAT and our American Airlines Miami hub have grown in tandem for nearly 40 years, playing key anchor roles in shaping Miami into the thriving global city it is today.  From the jump, this partnership has embodied the heart, hustle and commitment to excellence that runs deep through the Miami community, and we're proud to continue inspiring and connecting fans as the Official Airlines of the Miami HEAT.”


Miami HEAT’s EVP and Chief Commercial Officer, John Vidalin, added,


“American Airlines has been a valued partner of the Miami HEAT for more than two decades.  This multiyear extension reflects our shared commitment to Miami and to creating meaningful experiences that bring our fans closer to the team.”


This sponsorship extension builds on a partnership that spans more than 25 years.  Earlier this year American celebrated its centennial, while the Miami HEAT marked the 20th anniversary of the 2006 Miami HEAT Championship team.  As part of the celebration, American served as the Presenting Partner of a commemorative game, receiving in-game and social media recognition and hosting a postgame concert featuring Dwyane Wade.  The event included exclusive benefits for 100 AAdvantage® members, such as priority viewing access, photo opportunities with the 2006 NBA Finals Championship trophy and signed merchandise giveaways.


American Airlines Extends Long-Term Sponsorship of the Miami HEAT - Courtesy American Airlines


In 1989, American operated 19 flights a day to six cities from MIA.  Currently, the carrier operates over 400 peak daily flights to 170 destinations across 46 countries and territories from MIA, serving more than 32 million customers annually.


Founded in 1926, American Airlines (NASDAQ: AAL) is a premium global airline offering more than 6,000 daily flights to over 350 destinations in more than 60 countries, serving over 200 million guests annually.  The airline is a founding member of the oneworld alliance, whose member airlines serve over 900 destinations worldwide.  Powered by a proud and talented team of 130,000 aviation professionals, American Airlines’ mission is To Care for People on Life’s Journey®.

 


Source: American Airlines

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