Allegiant has announced an exclusive partnership with select Live Nation venues, Ticketmaster and music festivals to provide guests unparalleled live experiences across the U.S. The multi-year strategic partnership includes live, digital and commerce experiences.
Today (July 26, 2021), Allegiant Travel announced the launch of an exclusive partnership with select Live Nation venues, Ticketmaster and music festivals to provide the best of travel and live experiences, including digital and commerce elements. As customers discover events and purchase tickets across the Live Nation and Ticketmaster platforms, they will now have access to packages including nonstop flights when planning to attend concerts and festivals nationwide. Likewise, when Allegiant customers are searching for flights, they will be offered exclusive destination experiences, sweepstakes opportunities and more.
In Monday’s announcement, Allegiant’s Executive Vice President and Chief Marketing Officer, Scott DeAngelo, said,
“Our business is built around leisure travel and bringing affordable access to special experiences and events – and that includes live music experiences. And now, coming out of the pandemic, demand for live entertainment and demand for leisure travel have never been higher. People are ready to enjoy the live events they've been missing out on, and this partnership will bring them an incredible array of previously unavailable options. From a business standpoint, this is a completely unique relationship combining innovative commerce and marketing components. It's an opportunity for Allegiant to be truly woven into the fabric of the full gamut of leisure travel experiences - including entertainment.”
Live Nation’s Senior Vice President, Jeff Shaw, added,
Travel and events go hand in hand and this partnership will make it even easier to plan those experiences together. We see a tremendous amount of opportunity as 85 percent of fans agree traveling for a live music event makes the experience even more memorable.”
Founded in 1999, Las Vegas, Nevada-based Allegiant Travel Company (NASDAQ: ALGT) links passengers from small to medium cities to world-class leisure destinations with all non-stop flights and industry-low average fares. The company offers base airfares that are often half the price of a typical roundtrip ticket and operates an all-Airbus A320 Family fleet.
Source: Allegiant Travel Company