Alaska Airlines Serves Again as Official Airline of Coachella and Stagecoach

Alaska Airlines has announced that they will return as the official airline sponsor of Coachella and Stagecoach music festivals, delivering a bold, immersive brand experience that transports festivalgoers ‘35,000 feet in the air’ with exclusive prize moments and more.

Alaska Airlines Once Again Serves as the Official Airline Sponsor of the Coachella and Stagecoach Music Festivals for 2026 - Courtesy Alaska Airlines

On Thursday (April 9, 2026), Alaska Airlines announced that they will return to the desert this year as the official airline sponsor of the Coachella and Stagecoach music festivals.  After a showstopping debut last year, Alaska Airlines is raising the bar again with a bold, immersive experience designed exclusively for Coachella and Stagecoach.  Showcasing both the airline’s core strength and global network, Alaska will make the journey to the desert part of the experience with the most seats on flights to Palm Springs this April.  Alaska offers more seats on flights to Palm Springs, one of the closest airports to Indio, just in time for Coachella, April 10–13 and 17–19, and Stagecoach, April 24–26.  

In Thursday’s announcement, Alaska Airlines’ VP – Brand & Marketing, Eric Edge, said,

“Coachella and Stagecoach are more than festivals; they’re defining moments in culture.  We’re thrilled to return as the official airline, creating an experience that brings the energy of the festival to life and makes the journey to the desert just as memorable as the weekend itself.”

Alaska Airlines is the 2026 Official Airline Sponsor of the Coachella and Stagecoach Music Festivals Near Palm Springs, California this April - Courtesy Alaska Airlines

Starting Weekend One of Coachella, Alaska will be inviting music lovers to step out of the heat and into another world.  The moment guests enter Alaska’s activation, they’ll be transported ‘35,000 feet in the air,’ with a full sensory escape inspired by flying above the clouds.  Each detail has been thoughtfully crafted, with unexpected design moments and photo ready ops highlighting Alaska’s newest global destinations, including London, Rome, Tokyo and Seoul.  Guests will be able to kick back with complimentary beverages and snacks from Alaska and Hawaiian, during select times, while recharging between sets.

Additionally, for the first time at Coachella, festival goers will be able to experience Alaska Airlines’ fastest Wi-Fi in the sky, on the ground and reimagined exclusively for one of the world’s biggest music festivals.  This will allow guests to stay connected while posting, streaming and sharing every moment in real time.  While flying, thanks to Alaska’s ongoing investment in connectivity and its partnership with T‑Mobile, guests can enjoy access to onboard Wi‑Fi on select Alaska Airlines and Hawaiian Airlines flights at no cost.

Before heading back to the music, Atmos Rewards members can step up to Alaska’s custom prize experience, where grabbing a colorful orb from the ball machine unlocks the chance to win unforgettable prizes, including roundtrip tickets anywhere Alaska flies.  Alaska is also giving away one million Atmos points over the three-weekend stretch, giving winners the opportunity to book their next dream vacation across Alaska’s growing network, including key markets along the West Coast, Hawaiʻi and to its expanding service to Europe and Asia.

Source: Alaska Airlines