Alaska Airlines Launches New Route Between Seattle and Reykjavík, Unveils Elevated B737 Experience

Alaska Airlines has announced the launch of new summer seasonal service between Seattle and Reykjavík, Iceland starting May 28, 2026.  The carrier has also unveiled a new standard of comfort and care across their Boeing 737 fleet.

Alaska Airlines Boeing 737-9 MAX - Courtesy Alaska Airlines

On Thursday (September 4, 2025), Alaska Airlines announced the launch of new nonstop summer seasonal service between Seattle (SEA) and Reykjavík, Iceland (KEF).  Thanks to an enhanced codeshare agreement with Icelandair, inbound guests to Reykjavík will enjoy seamless onward connectivity with over 35 daily departures from the country’s capital to Europe. The codeshare agreement enables guests to book itineraries that combine flights from both airlines under a single ticket.  Additionally, guests traveling in First Class or as Atmos™ Rewards Gold, Platinum or Titanium elites will now enjoy access to Icelandair’s Saga Lounge at Keflavík International Airport.  Every Iceland flight includes complimentary Wi-Fi, a special perk just for this route.

In Thursday’s announcement, Alaska Airlines’ VP – Revenue Management and Network Planning, Kirsten Amrine, said,

“The addition of Reykjavík expands Alaska’s global footprint, connecting our guests with even more of the world through the elevated service they know and love.  We’re excited to launch our new nonstop route next summer, bringing travelers closer to the natural magic of Iceland and providing a seamless gateway to Europe.”

Also commenting on Alaska’s new Reykjavík service, Icelandair’s President and CEO, Bogi Nils Bogason, said,

“The expansion of our longstanding partnership with Alaska Airlines reinforces our commitment to providing seamless travel options for our customers.  By combining Icelandair’s comprehensive network of around 60 destinations across the North Atlantic with Alaska’s strong presence along the U.S. West Coast, we are creating even more opportunities for convenient and flexible connections between North America and Europe for our customers.  This collaboration reflects our shared dedication to service excellence and delivering a superior travel experience.”

Alaska Airlines is also introducing a suite of new onboard enhancements across their Boeing 737 fleet, including a refreshed First Class dining experience and a first-ever complimentary Premium Class Snack Basket offered on flights over 670 miles. 

Alaska's New First Class Service Ware - Courtesy Alaska Airlines

Dining in First Class is getting a new, elevated look. This month Alaska is debuting a modern service ware collection inspired by the Pacific Northwest, designed to bring a new level of style and sophistication to the onboard experience.  The collection features a refined entrée plate, elongated platter for chef-inspired presentations, textured stoneware bowl to hold hearty courses and a contemporary mug crafted for comfort in hand.  The carrier’s new custom flatware set features a brass-tone knife, along with a fork and spoon with clean lines and a polished finish.  Complementing these are versatile side dishes, a brass-accent bowl for small bites and a sleek tray that ties the setting together.

Alaska is Introducing Elevated First Class Menus Across Their Single-Aisle Fleet - Courtesy Alaska Airlines

Alaska is also introducing elevated First Class cuisine across their single-aisle fleet with even more elevated menu concepts, like the new Tahini Roasted Carrots with Green Goddess Yogurt Sauce and Citrus & Fennel with Chili Glaze, both made with fresh, locally sourced ingredients. The carrier also continues to offer guests more meal options than any other U.S. airline, with up to five menu choices on select flights, including vegan and gluten-free meals.  Alaska’s newest menu will launch on September 24, 2025, and includes the JUST Egg Scramble, Spanish Carnitas Egg Scramble, and Brown Butter Pancakes for breakfast, or Moroccan Beef and Chili Shrimp with Black Rice for lunch and dinner.

Alaska's Premium Class Guests Will Now be Able to Enjoy Complimentary Premium Snacks on Flights Over 670 Miles - Courtesy Alaska Airlines

Additionally, Premium Class guests will be able to choose from a specially curated snack basket. The new Premium Snack Basket features products such as Jackson’s Kettle Cooked Chips, Thinsters chocolate chip cookies, Wonderful Pistachios and Hippeas Groovy White Cheddar Puffs.  The Premium Snack Basket will be offered starting in early December on flights over 670 miles as part of Alaska’s premium travel experience.  Alaska will continue to serve existing guest favorites such as Stellar Snacks Pretzels and Biscoff cookies.

Alaska is also investing in a fleetwide interior upgrade to create a more modern, comfortable and consistent onboard experience, including their new route to Reykjavík, which will be operated with a long-range 737-8 MAX.  Nearly all 737 Family aircraft with feature updated bulkheads, cabin dividers, new leather seats, carpets, device holders and reserved overhead bin space for guests in First Class & Premium Class cabins.  Premium Class on Alaska’s 737-9 MAX and 737-900ER aircraft will also grow from 24 to 30 seats, while 737-800 and 737-8 MAX aircraft will see First Class grow from 12 to 16 seats, featuring more conveniently positioned power outlets and new USB-C charging ports.

Source: Alaska Airlines