Air France has unveiled a new inflight safety video which features a musical stroll through the most famous places in France. The video will be deployed on long-haul flights starting March 1st, 2021.
Today (February 24, 2021), Air France unveiled a new inflight safety video which will be available on long-haul flights starting March 1st, 2021. The video features a musical stroll through the most famous places in France, in an elegant and fast-moving showcase of French culture. As an invitation for people around the world to travel, the video symbolizes the essence of the Air France Brand and its love of France and the French lifestyle.
As two flight attendants explain the safety instructions, guests are transported from the steps of the Opéra Garnier to the Palace of Versailles and from the French Riviera to the legendary Hotel Martinez. Next, passengers are transported to the vineyards of Provence, past museums, a fashion show, and on to a typical French café terrace and along the banks of the Seine. The safety briefing ends on the top of the Eiffel Tower, where the airline’s guests are greeted by the Air France crew.
In today’s announcement, Air France’s SVP Customer Experience, Catherine Villar, said,
“With this new video, we are showcasing the best France has to offer in an emotionally engaging way. All our teams here at Air France are ready to welcome our customers and highlight this French lifestyle, which is so dear to us, as soon as they board our flights. We can't wait to reopen the skies, flight after flight, with safety as our absolute and constant priority.”
The first Air France inflight safety video refresh in six years, the joyful, elegant and colorful production is a poetic tribute to the art of French-style travel. Air France developed the film in collaboration with their new communications agency, Aura by Omnicom, and in partnership with Atout France, the country’s tourism development agency. The video was produced by French director and scriptwriter, Romain Quirot, while the music was written by César and Oscar winning French composer, Ludovic Bource.
Update: March 2, 2021
Air France has released a behind the scenes video on the making of their new inflight safety video, which is displayed below, courtesy of Air France.
Source: Air France