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Air France Reissues Iconic Advertising Posters by Georges Mathieu

Following a partnership las spring with the exhibition ‘Georges Mathieu - gesture, speed, movement,’ co-produced by the Monnaie de Paris and the Centre Pompidou, Air France has reissued their iconic advertising posters designed by the artist in 1967.


Air France Reissues Iconic Advertising Posters Designed by Artist Georges Mathieu – Courtesy Air France
Air France Reissues Iconic Advertising Posters Designed by Artist Georges Mathieu – Courtesy Air France

On Wednesday (December 17, 2205), Air France announced that after partnering last spring with the exhibition ‘Georges Mathieu - gesture, speed, movement,’ co-produced by the Monnaie de Paris and the Centre Pompidou, Air France is reissuing its iconic advertising posters designed by the artist in 1967.  An initial collection of six posters is available from today at Air France’s shopping web page and at the Air France pop-up store at Le Bon Marché Rive Gauche in Paris. 


This will give airline enthusiasts a chance to purchase these iconic posters that have marked the Air France's history.  Six destinations are featured in the series, including France, Great Britain, Canada, the United States, South America and Mexico. Posters featuring other destinations will be available in 2026.  These reproductions are the result of over six months of meticulous work, a collaboration between teams at Air France, the Georges Mathieu Committee, and artisan printers, screen printers and color experts.  Many skilled experts came together to reproduce the quality and appearance of the original posters, using modern printing techniques.

 

Air France Reissues First Series of Iconic Advertising Posters Designed by Artist Georges Mathieu – Courtesy Air France


Air France commissioned Georges Mathieu to create a series of advertising posters in 1966, which were intended to promote the main destinations on its vast global network to the public, including France, Egypt, the U.S, Japan and India.  To enable everyone to identify the destinations represented at a glance, Mathieu designed artwork that embodied the very essence of each country.  Fifteen original posters were published the following year in 1967, illustrating the extent of the artist’s influence beyond painting.  An essential part of Air France’s history, this series of posters was one of the first examples of art in advertising.

 

 

Source: Air France

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