Air France-KLM Group Announces Brand Refresh for Transavia

Air France-KLM has launched a brand refresh for their low-cost subsidiary Transavia, which has now become a household name across Europe.  In 2024, Transavia served 23 million passengers, an 8.1 percent increase compared to 2023.

Transavia Airbus A320neo Tailfin With Updated Livery Pictured at Airbus' Final Assembly Line in Hamburg, Germany - Courtesy Air France-KLM Group

On Monday (June 23, 2025), the Air France-KLM Group announced the launch of a brand refresh for their low-cost subsidiary, Transavia.  The carrier’s new logo will evolve to become more prestigious and modern, while still embodying the boldness that characterizes the Transavia brand.  While the green color will be retained, it will be replaced with a new, softer shade.  These new elements will be gradually rolled out across all Transavia touchpoints, including a new website, new signage at airports, and a new livery.

A first glimpse of the upcoming changes can be seen on a new Airbus A320neo being assembled at the Airbus Final Assembly Line (FAL) in Hamburg, Germany, which will be delivered to Transavia France later this year.  The new tail livery design is now visible, and the full livery will be unveiled in the coming weeks.  Currently, Transavia operates 131 aircraft, and is in the process of transitioning to a fleet comprised entirely of Airbus A320neo Family aircraft.  The carrier operates nearly 400 routes across Europe, North Africa and the Middle East.

Transavia A320neo Featuring New Tailfin Livery Shown at Airbus' FAL in Hamburg, Germany. The Completely Refreshed Livery Will be Revealed in the Coming Weeks - Courtesy Air France-KLM

Source: Air France-KLM Group