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  • Joe Breitfeller

Air Canada’s Aeroplan Loyalty Partnership With Retailer LCBO Starts Today

Air Canada’s Aeroplan loyalty program has signed a multi-year partnership with LCBO, one of the world’s largest buyers and retailers of beverage alcohol. Aeroplan members can now earn points when shopping at LCBO stores across Ontario.


Air Canada Aeroplan Celebrates the Launch of a New Partnership with Beverage Alcohol Retailer LCBO of Ontario - Courtesy Air Canada/PRNewswire

On Tuesday (November 16, 2021), Air Canada announced the launch of the partnership between their Aeroplan loyalty program and LCBO, one of the world’s largest buyers and retailers of beverage alcohol. Starting today, Aeroplan members can earn points when shopping at LCBO stores across Ontario. For every $4 spent at an LCBO store, members will earn one Aeroplan point, in addition to bonus points on promotional offers. Aeroplan points can then be redeemed in the Aeroplan eStore for travel to over 1,300 global destinations, hotels, car rentals, merchandise and LCBO gift cards, which will soon be available starting at only 1,000 Aeroplan points for a $10 LCBO gift card.


In Tuesday’s announcement, Air Canada Aeroplan’s Vice President, Scott O’Leary, said,


“This is an exciting day for our members in Ontario. Together with the LCBO, we can't wait to deliver on a new world of possibilities for our members.”


Also commenting on the new partnership, LCBO’s Chief Marketing and Digital Officer, Vanda Provato, said,


“We're delighted to launch Aeroplan as a way to provide rewarding and personalized offerings to our customers and suppliers. This launch is particularly timely given that we are in the holiday season and many customers are looking for the perfect choice to make moments great.”


To celebrate the launch of the new partnership, customers who join Aeroplan by November 28, 2021 will earn 250 bonus points after making their first purchase at an LCBO retail store. Additionally, new and existing Aeroplan members who spend $50 or more at an LCBO store by November 28, 2021 will earn double points. At this time points can only be earned in LCBO stores, but the company plans on expanding the partnership to online and app sales in the future.


Established in 1926, the Liquor Control Board of Ontario (LCBO) is an Ontario Government enterprise responsible for the retail and wholesale of wine, beer and spirits. The organization operated over 650 retail stores across the province, and works with 450 grocery partners, licensees, and over 400 LCBO Convenience Outlets. All net income from the operation goes to the Government of Ontario in the form of an annual dividend. In fiscal 2019-2020, LCBO delivered a $2.38 billion dividend to the Ontario Government to support critical services such as Healthcare, education and infrastructure.


Air Canada is Canada’s largest domestic and international airline. The Canadian flag carrier is a founding member of the Star Alliance and the only international network carrier in North America to receive a Four-Star ranking from Skytrax. For the last two years Air Canada was also named Global Traveler’s ‘Best Airline in North America.’ Additionally, Air Canada has committed to a net zero emissions goal from all global operations by 2050.



Source: Air Canada