Air Canada has renewed their partnership with Cirque du Soleil® and will remain the official airline of the Big Top and Arena shows in Canada, the U.S., Europe and Australia through 2024.
On Wednesday (December 21, 2022) Air Canada announced that they have renewed their partnership with Cirque du Soleil. The carrier will now remain the official airline of Cirque’s Big Top and Arena shows in Canada, the U.S., Europe and Australia through December 2024. As two globally-renowned Quebec-based companies, the partners will tonight celebrate bringing Canadian talent and creativity to the world with the Montreal premier of Corteo by Cirque du Soleil at the Bell Centre. Air Canada has been the official airline of Cirque du Soleil since January 2020, flying the company’s team members and artists to shows across the world. During 2023, Air Canada will carry the group to venues in many cities, including Vancouver, Calgary, Toronto, Montreal, Los Angeles, Denver and London, among others.
In today’s announcement, Air Canada’s EVP and Chief Commercial Officer, Lucie Guillemette, said,
“Air Canada and Cirque du Soleil are two iconic Quebec organizations that each deliver best in class experiences to customers globally in travel and entertainment, respectively. We are delighted to continue our partnership with Cirque du Soleil as we share the same values and importance of celebrating Canadian innovation and creativity with people at home and world-wide.”
Also commenting on the renewed partnership, Cirque du Soleil Entertainment Group’s Chief Growth Officer, Nickole Tara, said,
“We are thrilled to team up with a world-renowned brand such as Air Canada as our official airline for our touring shows. With our shared values and Canadian roots, we will continue to entertain the world to make it better for all, through the power of creativity and meaningful experiences.”
The multi-year partnership renewal includes Cirque du Soleil’s communications campaigns, on-site visibility and promotional privileges, in addition to robust hospitality packages across all territories.
Air Canada is Canada’s largest domestic and international airline. The Canadian flag carrier is a founding member of the Star Alliance and the only international network carrier in North America to receive a Four-Star ranking from Skytrax. Air Canada provides scheduled passenger service to 50 airports in Canada, 47 in the U.S. and 69 internationally. Through the carrier’s Aeroplan loyalty program, customers can earn and redeem points on the world’s largest airline partner network of 45 airlines. Air Canada Cargo offers air freight lift and connectivity to hundreds of destinations across six continents with a dedicated fleet of 767-300 Freighters and passenger aircraft belly hold capacity. Additionally, the airline has committed to a net zero emissions goal from all global operations by 2050.
Source: Air Canada/CNW Telbec