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Air Canada and Montreal Canadiens Inaugurate New Air Canada Signature Club

Air Canada and the Montreal Canadiens have today inaugurated the Air Canada Signature Club, an ultra-premium lounge at Montreal's Bell Centre, for eligible Montreal Canadiens season ticket holders at home games.


Air Canada and the Montreal Canadiens Inaugurate New Air Canada Signature Club at Montreal's Bell Centre - Courtesy Air Canada / CNW Melbec

On Wednesday (October 12, 2022), Air Canada announced the inauguration of the Air Canada Signature Club, an ultra-premium lounge for select Montreal Canadiens season ticket holders at home games, offering Quebec hockey fans the ultimate viewing experience. The Club offers the most spacious seating in the arena for 200 fans, who will enjoy premium, complimentary menu creations by celebrated Montreal Chef, Jérôme Ferrer, and wine selections by renowned Quebec Sommelier, Véronique Rivest, two of Air Canada’s culinary partners. Additionally, Air Canada today announced a four year extension to their long-term sponsorship as the Official Airline of the Montreal Canadiens.


In Wednesday’s announcement, Air Canada’s EVP and Chief Commercial Officer, Lucie Guillemette, said,

“Hockey and the Montreal Canadiens are tightly woven into the fabric of Quebec's culture, and we are extremely proud to be headquartered right here in Montreal and to continue fostering our long-standing partnership with this historic franchise. Building on our long-standing partnership which includes our role as Official Airline of the Montreal Canadiens, we are also delighted to inaugurate the exclusive, new Air Canada Signature Club today, elevating the fan experience for Quebec hockey enthusiasts and showcasing the unparalleled features our customers can experience and enjoy when they travel with us. We look forward to welcoming members to this exceptional, premium space where they can cheer on their team at home games, while enjoying the delectable menu developed by two prominent Quebec culinary and wine luminaries and Air Canada culinary partners.”


Also commenting on the Air Canada Signature Club opening, Group GH’s President of Sports and Entertainment, Margaret Bélanger, said,


“Over the past two years, this premium space became the ultimate hospitality area for anyone wanting to take advantage of a breathtaking view of the game in a luxurious and exclusive environment. We are thrilled that Air Canada has chosen to offer our customers this exclusive experience as part of our long-lasting sponsorship.”


The design of the Montreal Air Canada Signature Club has been inspired by the carrier’s exclusive Air Canada Suites located at Toronto Pearson and Vancouver International airports, and feature maple paneling and contemporary furniture, along with Molton Brown luxury toiletries in the washrooms. Membership to the Club at Montreal’s Bell Centre is open to select Montreal Canadiens’ season ticket holders. For more information about season ticket holder benefits, please click here.


Air Canada is Canada’s largest domestic and international airline. The Canadian flag carrier is a founding member of the Star Alliance and the only international network carrier in North America to receive a Four-Star ranking from Skytrax. Air Canada provides scheduled passenger service to 50 airports in Canada, 47 in the U.S. and 69 internationally. Through the carrier’s Aeroplan loyalty program, customers can earn and redeem points on the world’s largest airline partner network of 45 airlines. Air Canada Cargo offers air freight lift and connectivity to hundreds of destinations across six continents with a dedicated fleet of 767-300 Freighters and passenger aircraft belly hold capacity. Additionally, the airline has committed to a net zero emissions goal from all global operations by 2050.



Source: Air Canada/CNW Telbec

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