top of page

The content on Breitflyte Airline News Network will always be free and won’t require a subscription.  Breitflyte.com is a participant in several affiliate advertising programs designed to provide a means for us to earn fees by linking to affiliated sites.  We may earn a commission if you click on or make a purchase through one of our links.  Thank you for supporting our affiliate advertisers. 

ADVERTISEMENT

WestJet Unveils New Brand Platform and National Ad Campaign

Joe Breitfeller

WestJet has today announced the launch of a new brand platform and national advertising campaign.  The first commercial under the new brand platform is called ‘Flight Stories’, and the carrier’s new tagline is ‘Where Your Story Takes Off.’


WestJet Boeing 737-8 MAX - Courtesy WestJet

On Tuesday (October 22, 2024), WestJet announced the launch of a comprehensive new brand platform and fully integrated ad campaign, all anchored by the airline’s new tagline ‘Where Your Story Takes Off.’  Following an updated business strategy, the new brand platform underscores WestJet’s commitment to helping guests write memorable stories, and is driven by a history of care and celebrated hospitality delivered daily by a passionate team of WestJetters. 


In Tuesday’s announcement, WestJet’s Director of Marketing, Jennifer Callegaro, said,


“Whether you're taking off for a big bucket list trip or returning home to see your kids after travelling for work, WestJet plays an important role in enabling all the everyday, and life-changing stories that our guests carry with them, and that was the inspiration for the new platform.”


A WestJet Cabin Crew Member features in the first ad, ‘Flight Stories’, Jay Antflick, added,


“We have a big role to play in getting our guests to the people, places, and moments that matter most to them.  I love that the new commercial doubles down on what WestJet has always done well: championing our guests’ stories and I’m honoured to be a part of those special memories.”


WestJet's First Ad 'Flight Stories' as Part of the Carrier's New Brand Platform, ‘Where Your Story Takes Off - Courtesy WestJet


With 28 years of service, WestJet has cut airfares for Canadians in half and increased the flying population around Canada by over 50 percent.  The airline launched in 1996 with three aircraft, 250 employees and five destinations, and has now grown to more than 180 aircraft and 14,000 employees, offering service to over 100 destinations in 26 countries.


 

Source: WestJet/CNW



 

To our valued readers: We have decided to enhance our visitor experience by eliminating user-targeted ads across our platform (excluding select static display ads). In order to make up for lost revenue, we are transitioning to a reader supported model, without a paywall, annoying pop-ups, or a required subscription. We thank you for your generous support!



bottom of page