WestJet has today announced the launch of a new brand platform and national advertising campaign. The first commercial under the new brand platform is called ‘Flight Stories’, and the carrier’s new tagline is ‘Where Your Story Takes Off.’

On Tuesday (October 22, 2024), WestJet announced the launch of a comprehensive new brand platform and fully integrated ad campaign, all anchored by the airline’s new tagline ‘Where Your Story Takes Off.’ Following an updated business strategy, the new brand platform underscores WestJet’s commitment to helping guests write memorable stories, and is driven by a history of care and celebrated hospitality delivered daily by a passionate team of WestJetters.
In Tuesday’s announcement, WestJet’s Director of Marketing, Jennifer Callegaro, said,
“Whether you're taking off for a big bucket list trip or returning home to see your kids after travelling for work, WestJet plays an important role in enabling all the everyday, and life-changing stories that our guests carry with them, and that was the inspiration for the new platform.”
A WestJet Cabin Crew Member features in the first ad, ‘Flight Stories’, Jay Antflick, added,
“We have a big role to play in getting our guests to the people, places, and moments that matter most to them. I love that the new commercial doubles down on what WestJet has always done well: championing our guests’ stories and I’m honoured to be a part of those special memories.”
WestJet's First Ad 'Flight Stories' as Part of the Carrier's New Brand Platform, ‘Where Your Story Takes Off - Courtesy WestJet
With 28 years of service, WestJet has cut airfares for Canadians in half and increased the flying population around Canada by over 50 percent. The airline launched in 1996 with three aircraft, 250 employees and five destinations, and has now grown to more than 180 aircraft and 14,000 employees, offering service to over 100 destinations in 26 countries.
Source: WestJet/CNW
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