Virgin Australia has partnered with Betty’s Burgers, to bring Noosa’s favorite burger joint to their lounges in Melbourne, Sydney and Brisbane. Onboard, guests will enjoy an enhanced Economy buy onboard menu, featuring products from Australia’s Boost Juice.
On Tuesday (April 12, 2022), Virgin Australia announced the launch of a new lounge collaboration with Betty’s Burgers, Noosa’s favorite burger restaurant, which will be featured in the carrier’s Melbourne, Sydney and Brisbane lounges. The mouth-watering menus will include specially-created Betty’s Burgers items, in the restaurant’s first partnership with another brand. Some of the menu items designed exclusively for Virgin Australia’s guests include a luxe Betty’s Truffle Cheeseburger and Betty’s Crispy Popcorn Chicken. Betty’s menu items will be available to lounge members for dinner on Thursdays and Fridays each week, complementing the airline’s already extensive menu offering. Onboard, Economy guests will also enjoy a range of fresh juices and snacks as part of the carrier’s new partnership with Boost Juice, Australia’s favorite juice and smoothie bar, as well as a new Kids’ Reverse Menu.
In Tuesday’s announcment, Virgin Australia Group’s Chief Customer & Digital Officer, Paul Jones, said,
“Betty’s Burgers and Boost Juice are such vibrant and energetic brands with an awesome range of products that Australians already love, and we are so proud to welcome them to the Virgin Australia family. We are incredibly focused on delivering great experiences our guests love and these partnerships are a testament to the value and commitment Virgin Australia is bringing to every step of the journey.
“From airfare pricing, to rewards through Velocity Frequent Flyer, and great travel experiences in our lounges and on board our flights, we are really turning the historic airline customer offering on its head to bring something new, fresh and vibrant to the market. Our lounges are highly valued by our Velocity Frequent Flyer members, and today is just the start of a new journey to elevate the guest experience in these spaces.”
Virgin Australia Welcomes Noosa's Betty's Burgers to Melbourne, Sydney and Brisbane Lounges - Courtesy Virgin Australia
Also commenting on the new lounge menu collaboration, Betty’s Burgers’ Managing Director, Troy McDonagh, added,
“We see the Betty’s brand as experimental and similar to Virgin Australia, it’s a brand that likes to do things differently and keep things fresh. We love the idea of shaking up traditional lounge food with something fun and memorable. Our restaurants are uniquely Betty’s, with a strong Aussie beach vibe and a sense that you’re on holiday seven days a week. Travel should start from the moment you leave your door and arrive at the airport, so we’re so excited to be able to provide Virgin Australia Lounge guests with a little taste of beautiful Noosa right at the very start of every trip.”
As previously mentioned, Virgin Australia has also partnered with Boost Juice for a revamped Economy inflight ‘buy onboard’ menu. From Wednesday (April 14, 2022), Boost will stock Virgin Australia flights nationally with a ‘Getaway’ and ‘Tropical Landing’ juice, along with healthy snacks such as exclusive Boost Chickpea Lime and Chili Crisps and Boost’s Smoothie Bites bars in Mornin’ Mango and Pineapple Berry Sunrise flavors.
Finally, Virgin Australia has launched a new for-purchase Kids’ Reverse Menu, where dessert is served before the main meal. The menu items can be purchased onboard as part of a bundle package for $16, plus $1.00 for each additional beverage, and comes served on an interactive placemat with colored pencils. Guests of all ages can choose a snack, a cold drink and a sandwich or wrap, and eat them in whatever order they want, with the concept being normal rules don’t apply in the air.
Source: Virgin Australia