Virgin Atlantic has launched their first new brand and advertising campaign in over two years. The campaign’s ‘See the world differently’ theme draws on the carrier’s heritage of challenging the status quo, and recognizes an exciting new post-pandemic era for travel.
On Thursday (April 14, 2022), Virgin Atlantic announced the launch of their first new brand and advertising campaign on over two years since the onset of the pandemic. Created by the advertising agency Lucky Generals, the campaign’s theme is ‘See the world differently’, paying homage to the airline’s heritage of challenging the status quo, while recognizing the start of an exciting new post-pandemic era. The campaign champions the rich individuality of the carrier’s team members and guests, building on research that most travelers find crewmembers to be impersonal. As a contrast, Virgin Atlantic crew are encouraged to be their authentic selves, both on the ground and in the air, and rather than follow a script are seen as offering a more personal touch.
In Thursday’s announcment, Virgin Atlantic’s CEO, Shai Weiss, said,
“At the core of our business is the understanding that every one of our people can be themselves at work and that they belong. They truly are the thing that sets us apart and the reason customers choose to fly with us. We know that the touchpoints that matter most and the experiences that differentiate Virgin Atlantic, are driven by our people and that’s why it was so important they’re at the heart of this campaign.”
Further commenting on the new brand and advertising campaign, Virgin Atlantic’s Vice President – Brand and Marketing, Annabelle Cordelli, added
“It’s more important than ever that we reimagine the world and lead the way with fresh ideas. Virgin Atlantic is uniquely placed to do this because of the rich individuality of our people and our customers: the unique people who march to their own drumbeat, fly their own path, see things from a different angle. So it makes sense to start by championing them – and then apply this spirit to everything we do. After two challenging years when life has been on pause, it’s time to see the world differently.”
The centerpiece of the new campaign is a colorful 60 second TV advert which focuses on a group of charismatic characters, both at the airport and onboard a state-of-the-art Airbus A350-1000, set to the Gloria Gaynor anthem “I am what I am”, reinterpreted by breakthrough Jazz/Soul artist Lady Blackbird.
Virgin Atlantic's New 'See The Word Differently' Ad Campaign - Courtesy Virgin Atlantic
Virgin Atlantic recently reinstated their full portfolio of U.S. destinations since the start of the pandemic with service to New York, Los Angeles, Miami, San Francisco, Orlando, Boston, Washington D.C. and Seattle. The carrier is also launching new service to Austin, Texas on May 25, 2022. Later this year, Virgin Atlantic will take delivery of their newest aircraft, an Airbus A330neo, as part of their transformation program which will create one of the youngest and greenest fleets in the sky.
Source: Virgin Atlantic