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SWISS to Deploy Airbus A350 Featuring ‘SWISS Senses’ to Seoul

SWISS has announced that for their summer 2026 schedule they will introduce Airbus A350 service featuring ‘SWISS Senses’ on the route between Zurich and Seoul.


SWISS Senses SWISS First Grand Suite - Courtesy Swiss International Air Lines
SWISS Senses SWISS First Grand Suite - Courtesy Swiss International Air Lines

On Thursday (January 22, 2025), Swiss International Air Lines (SWISS) announced that from March 29, 2026, they will deploy their latest Airbus A350 on the route between Zurich and Seoul, marking the debut of both the aircraft and the ‘SWISS Senses’ new cabin products and services concept in Korea.  The A350 is the first SWISS aircraft to feature a fully redesigned SWISS Senses cabin experience.  Introduced globally in late 2025, the concept emphasizes comfort, well-being, and contemporary Swiss design, and Korea is the first market in Asia to welcome this latest generation of premium travel.


In Thursday’s announcement, SWISS’ VP – Asia Pacific, Middle East and Joint Ventures East, Felipe Bonifatti, said,


“The introduction of SWISS Senses in Korea marks an important strategic milestone for our Asia Pacific business.  As the first market in the region to receive this premium Airbus A350 aircraft, Korea sets a clear benchmark for the expansion of our premium offering, strengthening customer loyalty, partner confidence and long-term value.”

 

Also commenting on the A350 and SWISS Sense rollout to Seoul, SWISS’ Country Manager – Korea, Leandro Tonidandel, added,

 

“Korea is a high-value market with strong premium demand across both corporate and leisure travel. Introducing Swiss Senses on the new A350 strengthens our proposition for customers, supports the success of our partners, and reflects our long-term investment in Korea as a core premium market.”


The new SWISS Senses cabins across four travel classes (First, Business, Premium Economy and Economy), offer more space, privacy, and cutting-edge technology, along with enhanced service and design details that elevate the onboard experience.

 

SWISS First now features the exclusive Single Suite and Suite Plus, redefining space and luxury. In SWISS Business, five individual seat types (Classic Seat, Privacy Seat, Extra Long Bed Seat, Extra Space Seat and Business Suite) let travelers personalize their needs at every level.


SWISS to Deploy New Airbus A350 Featuring the New SWISS Senses Onboard Product on the Route Between Zurich and Seoul Starting March 29, 2026 - Courtesy SWISS


SWISS Senses also includes upgraded cabin services across all classes.  From elegant tableware to refined menus and thoughtful details, it brings Swiss hospitality to life from takeoff to landing.

 

 

Source: Swiss International Air Lines (SWISS)

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