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  • Joe Breitfeller

SWISS Partners With Breitling to Promote Sustainable Aviation Fuel Use

SWISS has partnered with Swiss watch manufacturer Breitling to promote the use of sustainable aviation fuel (SAF). Under the arrangement, Breitling will purchase SAF for all business-related travel on SWISS, thereby reducing carbon emissions by 80 percent.


Breitling to Purchase Sustainable Aviation Fuel for all Business-Related Travel on SWISS - Courtesy Swiss International Air Lines

On Monday (September 19, 2022), Swiss International Air Lines (SWISS), announced the launch of a new partnership with Swiss watch manufacturer Breitling to promote the use of sustainable aviation fuel (SAF). As part of the new arrangement, Breitling will purchase SAF for all business-related travel on SWISS, resulting in the direct reduction of carbon dioxide emissions by approximately 80 percent. The partnership is the first of its kind in Switzerland, and Breitling has become the airline’s first corporate client to commit entirely to the use of SAF.


In Monday’s announcement, SWISS’ CEO, Dieter Vranckx, said,

“Breitling and SWISS can already look back on a long and successful partnership, and I am delighted that we can now further intensify this. Breitling is serving here as an exemplary pioneer. And it’s collaborations like this which will substantially drive the further development of sustainable aviation fuels and, in doing so, accelerate the transition to more sustainable air travel.”


Also commenting on the company’s SAF commitment, Breitling’s CEO, Georges Kern, added,


“For us, sustainability is not a project, it’s a journey we’re on to transform our business. Achieving CO2 neutrality on our work-related SWISS flights is an important way for us to reduce our emissions and, through the purchase of SAF, make a small contribution to the sustainability transition of the aviation industry, which we’ve been closely linked to since the 1930s.”


The SAF currently used by the Lufthansa Group is made from biogenic waste, and is an essential element in the air travel industry’s ongoing efforts to achieve net-zero carbon emissions by 2050. The Group is actively promoting the development, trial and adoption of sustainable aviation fuels, and is steadily acquiring the relevant expertise in the technology involved and associated market developments.



Source: Swiss International Air Lines