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SWISS Appoints Marco Willa as New Head of Regional Sales Switzerland

Updated: Jul 9, 2021

SWISS has named Marco Willa as the airline’s new Head of Regional Sales for Switzerland, effective September 1st, 2021. Mr. Willa currently serves as the Lufthansa Group’s General Manager Sales UK, Ireland and Iceland, based in the UK.


SWISS's New Head Of Regional Sales Switzerland, Marco Willa - Courtesy SWISS

On Friday (June 2, 2021), Swiss International Air Lines (SWISS), announced the appointment of Marco Willa as the carrier’s new Head or Regional Sales for Switzerland effective September 1st, 2021. Mr. Willa currently serves as the Lufthansa Group’s General Manager Sales for UK, Ireland & Iceland, based in the UK. In his new capacity at SWISS, he succeeds Jürg Christen, who will be taking an early retirement at the end of August. As SWISS’s new Head of Regional Sales Switzerland, Willa will lead a team responsible for the sales, distribution management and distribution services of all the airlines of the Lufthansa Group within the Swiss market. Marco Willa will report to Jürgen Siebenrock, Head of Area Management Home Markets Lufthansa Group, and SWISS Chief Commercial Officer, Tamur Goudarzi Pour.


In Friday’s announcement, Mr. Goudarzi Pour, said,


“Marco Willa is both a seasoned airline executive and a proven sales specialist. With his many years of experience in various areas of the Lufthansa Group both in and outside Switzerland, he is the ideal appointee to this demanding position. I look forward very much to working with him, and I wish him every success in his new capacity.”


Marco Willa (35) has been serving in the air transport industry since 2008. In 2017, he assumed his current position, heading the Group’s sales and distribution team for the UK, Irish and Icelandic markets. Prior to this, he served as a SWISS global key account manager in Zurich, and previously gained valuable experience in Product Management at Swiss WorldCargo and in Asset Management at SWISS. Mr. Willa holds an MBA specializing in Marketing and B.S. in Aviation Engineering from the Zurich University of Applied Sciences (ZHAW) in Winterthur, Switzerland. He is a native of Brig in Southwest Switzerland and is married with three children.



Source: Swiss International Air Lines

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