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Southwest Airlines Launches New ‘Go With Heart’ Brand Campaign

Southwest Airlines has unveiled a new brand campaign called ‘Go With Heart’, showcasing the carrier’s differences including bags fly free® and no change or cancellation fees, as well as points and flight credits that don’t expire.

Southwest Airlines Launches New 'Go With Heart' Brand Campaign - Courtesy Southwest Airlines

On Monday (October 10, 2022), Southwest Airlines launched a new brand campaign called ‘Go With Heart.’ The campaign focuses on the carrier’s differences such as bags fly free®, and no change or cancellation fees, along with non-expiring points and flight credits. So far this year, Southwest has also introduced a series of planned travel experience upgrades, including enhanced Wi-Fi, new in-seat power, larger overhead bins and upgraded boarding self-service, along with new additional self-service capabilities and onboard products.

In Monday’s announcement, Southwest Airlines Vice President – Marketing & Digital Experience, Bill Tierney, said,

“Serving our Customers is at the core of what we do at Southwest Airlines, and we know that having flexibility is top of mind for our Customers when they're planning travel. ‘Go with Heart' is inspired by what makes Southwest stand out from the competition—our outstanding Employees, Legendary Customer Service, and flexible differentiators. We're here to connect Customers with what's important to them by making travel easier with less anxiety, and through this campaign, we're also emphasizing our continuous commitment to improving the Customer Experience. When Customers go to book their next trip, they can do so without hesitation knowing Southwest has generous and flexible policies coupled with legendary hospitality—they can 'Go with Heart' by going with Southwest.”

Southwest Airlines' New 'Go With Heart' Brand Campaign Commercial - Courtesy Southwest Airlines

The ’Go With Heart’ campaign launched on Monday, October 10, 2022 with four commercial placements across multiple platforms, including broadcast and cable TV, streaming services, social media and in movie theaters. The commercials showcase Customer stories and how the Southwest difference displays the carrier’s ‘heart’ for Customers.

Founded in 1971, Dallas-based Southwest Airlines (NYSE: LUV) has distinguished itself by offering exemplary customer service delivered by over 62,000 team members at 121 airports across 11 countries. Southwest offers a robust point-to-point network with a strong presence across leisure and business markets, and carried 130 million passengers in 2019. During peak travel seasons, the airline operates more than 4,000 daily departures to over 100 destinations across the U.S. and 10 additional countries. Southwest also continues to develop tangible steps toward achieving carbon neutrality by 2050, including offering Customers the opportunity to help the airline offset carbon emissions.

Source: Southwest Airlines


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