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SAS Names Mads Brandstrup as New SVP of Communications and Public Affairs

SAS has today named Mads Brandstrup as the carrier’s new Senior Vice President of Communications and Public Affairs. In his new role, Mr. Brandstrup will oversee SAS’ comprehensive internal and external communications initiatives.


SAS' New Executive Vice President of Communications and Public Affairs, Mads Brandstrup - Courtesy SAS/Cision

On Tuesday (October 10, 2023), SAS announced the appointment of Mads Brandstrup as the airline’s new Senior Vice President of Communications and Public Affairs. In his new role, Mr. Brandstrup will work closely with SAS’ CEO, Anko van der Werff, and will oversee the carrier’s comprehensive internal and external communications initiatives. Mads Brandstrup will be reporting directly to SAS’ EVP and Chief of Staff, Carina Malmgren Heander, effective January 1st, 2024. He succeeds Karin Nyman, who is moving on to new challenges outside of SAS.


In Tuesday’s announcement, SAS’ Carina Malmgren Heander, said,


“We are very pleased with the recruitment of Mads Brandstrup. His extensive leadership experience gained from senior communication roles closely integrated with senior leadership teams will make a big contribution to SAS.”


Also commenting on his new role at SAS, Mads Brandstrup added,


“I am grateful for the opportunity to continue advancing SAS' communication efforts during this pivotal moment in the aviation industry and for SAS. With my background from both journalism, communication, and public affairs, I am eager to leverage my experience to add value to the team and SAS.”


Mads Brandstrup has served as CEO of the Danish Media Association since 2021. Previously he held other key positions such as Special Advisor to the Danish Minister of Finance, and Head of Press and Communication for the Danish Social Democrat Party.


SAS is the leading airline in Scandinavia, typically carrying over 30 million passengers annually from its main hubs in Copenhagen, Oslo and Stockholm to destinations in Europe, the U.S. and Asia. The company has targeted a reduction in carbon emissions by 25 percent by 2025, compared to 2005 levels, and hopes to transition to 100% biofuel for domestic flights by 2030. SAS also offers ground handling services, technical maintenance and cargo services. The carrier is a founding member of the Star Alliance, which celebrated their 25th anniversary in 2022.



Source: SAS/Cision

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