top of page

The content on Breitflyte Airline News Network will always be free and won’t require a subscription.  Breitflyte.com is a participant in several affiliate advertising programs designed to provide a means for us to earn fees by linking to affiliated sites.  We may earn a commission if you click on or make a purchase through one of our links.  Thank you for supporting our affiliate advertisers. 

ADVERTISEMENT

SAS Announces Renaming of ‘Conscious Traveler’ to ‘EuroBonus ChangeMakers’

SAS has today announced the renaming of their ‘Conscious Traveler’ customer initiative program to ‘EuroBonus Changemakers.’ 


SAS Renames ‘Conscious Traveler’ Customer Initiative Program to ‘EuroBonus Changemakers’ - Courtesy SAS / Cision
SAS Renames ‘Conscious Traveler’ Customer Initiative Program to ‘EuroBonus Changemakers’ - Courtesy SAS / Cision

On Monday (June 15, 2026), SAS announced an update to the name of their customer initiative ‘Conscious Traveler’ to ‘EuroBonus ChangeMakers.’  The new name has been created to strengthen the link to the EuroBonus program and clarifies how members can take part in SAS initiatives already underway across operations, customer experience and the company’s long‑term transformation.  Additionally, the updated framework reflects a broader ESG perspective, ensuring that ChangeMakers connects to SAS’ work across environmental, social and governance priorities.


In Monday’s announcement, SAS’ EVP and Chief Commercial Officer, Paul Verhagen, said,


“EuroBonus ChangeMakers provides a clearer and more direct way for our members to take part in the direction we are moving as an airline.  It connects everyday actions with the broader improvements we are driving at SAS, and it recognises those who want to contribute to that progress.  We see a growing interest from our members in understanding how their choices can support the work we are doing with fleet renewal, more efficient operations and the increased use of SAF - Alternative Aviation Fuel.  ChangeMakers gives them a simple and meaningful way to engage in that journey.


EuroBonus ChangeMakers gives loyalty members the opportunity to complete simple actions during their travels that support SAS’ broader improvement efforts.  Members who complete ten actions within a calendar year receive a digital ChangeMakers badge and 5,000 Bonus points, as well as 5,000 Level points.  This initiative is designed to make it easier for travelers to take part in selected activities connected to SAS’ ongoing work, including initiatives aimed at reducing climate impact through measures such as the increased use of SAF.  All activities in the program are tied to areas where SAS tracks progress using defined internal metrics, while the overall impact of individual actions may vary.


In the coming year, SAS will continue developing new actions and touchpoints for members, ensuring the program remains closely aligned with the company’s long-term commitments and the priorities of EuroBonus.



Founded in 1946, SAS is the leading airline in Scandinavia, with main hubs in Copenhagen, Oslo and Stockholm, and flying to 135 destinations across Europe, the U.S. and Asia.  Each year, SAS serves over 25 million passengers and transports around 55,000 tons of cargo, all facilitated by a passionate team of more than 10,000 colleagues.  The company aims to be a driving force in sustainable aviation and in the transition towards net zero emissions by 2050.  SAS also offers ground handling services, technical maintenance and air cargo services.  SAS officially joined the global SkyTeam airline alliance in September 2024, and together with their partner airlines offers a wide network worldwide.  On July 4, 2025, the Air France-KLM Group announced their intention to take a majority ownership stake in SAS, further expanding one of Europe’s leading aviation groups.


 

Source: SAS/Cision

bottom of page