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Lufthansa Cargo Reorganizes Sales Regions, Enhances Digital Sales Function

Lufthansa Cargo has streamlined their sales regions from seven to five worldwide, redefined Digital Sales as a key customer-facing function, and announced new appointments to management positions.

From Left to Right: Dr. André Schulz, Stephanie Abeler, Oliver von Götz, and Marcel Kling - Courtesy Lufthansa Cargo/Mynewsdesk

On Wednesday (November 2, 2022), Lufthansa Cargo announced that their Sales department has been reorganized, both in terms of structure and personnel, with immediate effect. The company’s sales region have been streamlined from seven to five regions worldwide, and Digital Sales has been defined as a key customer-facing function. As part of the reorganization, the North and South America sales regions have been merged into a single new region, America. The newly created region will be led by Stephanie Abeler, formerly Head of Sales & Handling – Midwest USA, while the previous managers, Bernd Kindelbacher and Carsten Hernig will assume new roles. Stephanie Abeler will continue to be based in Chicago, Illinois.

In Wednesday’s announcement, Lufthansa Cargo’s Chief Commercial Officer, Ashwin Bhat, said in part,

“The mergers of regions as well as the new appointments are vital adjustments for us to combine our strengths, exploit synergies and thus respond even better to market trends. Internally, we are simplifying our process structures, and externally we continue to be a strong partner for our customers. I am happy that we could attract and nominate new managers from within the Lufthansa Group. With their experience and diverse knowledge, I am confident we will continue to enrich Lufthansa Cargo’s leadership in the air cargo market in the years ahead…”

The Eastern & Northern Europe and Western Europe regions have also been merged and will now be managed as a single European region. Oliver von Götz has joined Lufthansa Cargo and will now serve as Head of ‘Region Europe LCAG’, replacing the previous managers, Annette Kreuziger and Thomas Egenolf. Prior to joining Lufthansa Cargo, Mr. von Götz served as Head of Corporate Airline Strategy and Business Development at Lufthansa Airlines. He will be based in Frankfurt.

Lufthansa Cargo’s previous Middle East and Africa region will also be expanded to include the markets of South Asia and the CIS region. Dr. André Schulz will lead the newly expanded ‘Region Middle East, Africa, South Asia & CIS’, and he will also be based in Frankfurt. Dr. Schulz previously served as Deutsche Lufthansa AG’s General Manager – Southern and East Africa in Johannesburg. In his new role, Schulz succeeds Frank Beilner, who will be taking on new responsibilities. Achim Martinka will lead the newly created DACH sales region which expands the German region to include both Austria and Switzerland. Since 2019, he has headed Lufthansa Cargo’s German sales as Vice President – Germany.

The Asia Pacific sales region under the leadership of J. Florian Pfaff from Singapore remains unchanged, with the exception of the future management of the South Asia market region by Dr. André Schulz. Finally, Digital Sales, previously a Head Office function, has now been defined as a customer-facing function and will be led by Marcel Kling. Under the new structure, all Sales Regions and Digital Sales will all report to Ashwin Bhat, Lufthansa Cargo’s Chief Commercial Officer.

Thanking previous team members and welcoming the new managers, Lufthansa Cargo’s CCO, Ashwin Bhat, added,

“…I would like take the opportunity to thank Annette Kreuziger, Bernhard Kindelbacher, Frank Beilner, Thomas Egenolf and Carsten Hernig for their leadership and contribution to the success of Lufthansa Cargo in the last years.”

With revenue of €3.8 billion and 7.2 billion freight ton kilometers in 2021, Lufthansa Cargo is one of the world’s leading air freight companies, employing approximately 4,200 team members worldwide. The cargo carrier serves around 300 destinations in over 100 countries with a dedicated fleet of freighters, as well as belly-hold cargo capacity of passenger aircraft operated by Lufthansa German Airlines, Austrian Airlines, Brussels Airlines, Eurowings Discover and SunExpress. In 2021, the company reached important milestones such as a fleet modernization to an all Boeing 777F fleet, and the introduction of CO2 neutral freight transport for all customers. In 2022, the airline will equip their fleet of dedicated freighters with Sharkskin technology to reduce drag, and expand their SAF program to further reduce CO2 emissions. The company also operates an extensive road feeder service network. Lufthansa Cargo is a wholly-owned subsidiary of Deutsche Lufthansa AG and is the Group’s logistics specialist.

Source: Lufthansa Cargo / Mynewsdesk


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