JetBlue to Unveils ‘RD Orgullo que Elva’ a New Livery Designed by Dominican Artists

JetBlue has today announced the launch of ‘RD Orgullo que Eleva’ (DR Pride That Lifts), a campaign inviting customers to vote on the carrier’s first-ever aircraft livery inspired by the Dominican Republic and created by Dominican artists.

JetBlue Launches 'RD Orgullo que Eleva' (DR Pride That Lifts), a Campaign Inviting Customers to Vote on the Design of Their First Ever Aircraft Livery Inspired by the Dominican Republic - Courtesy JetBlue

On Thursday (January 22, 2026), JetBlue announced the launch of ‘RD Orgullo que Eleva’ (DR Pride That Lifts), a campaign inviting customers to vote on the design of their first-ever aircraft livery inspired by the Dominican Republic.  Created in collaboration with three Dominican artists, the initiative celebrates the country’s rich cultural identity and JetBlue’s over two decades of connection and service there.  Drawing inspiration from national folklore, color, music, and cultural pride, the artists translated Dominican heritage into custom aircraft designs.  Starting today through February 1st, 2026, customers and fans can vote for their favorite design.  The selected livery will be revealed in February and featured on a JetBlue Airbus A320 later this spring.

In Thursday’s announcement, JetBlue’s President, Marty St. George, said,

“As the largest airline serving the Dominican Republic, we’re proud to introduce JetBlue’s first livery dedicated to the country, which will showcase the work of a local artist and be chosen by the community.  This initiative honors the country’s vibrant culture and creative talent, while reflecting the strong bond we’ve built there for more than twenty years. This aircraft will serve as a flying symbol of Dominican pride and an invitation to explore the country we’re proud to serve.”

For the first Dominican Republic-inspired livery, JetBlue partnered with talented and renowned Dominican artists, reinforcing their commitment to supporting local talent and celebrating the country’s culture, traditions, and spirit.  Each artist was compensated for their creative work, and while all three designs capture Dominican identity, one will be selected to take to the skies.

The first artist, Willy Gómez, is an art director, illustrator, and muralist with more than two decades of experience.  His work blends Neo-traditional and Art Nouveau influences while celebrating Latin culture.  His bold, colorful design highlights music, nature, and coastal life.  The second design was created by Los Plebeyos, a Dominican design collective is known for its bold graphics and contemporary social lens.  Their design draws from everyday Dominican life and folklore, incorporating playful illustrations of food, music, and family.  The third design was created by Lena Tokens, an internationally recognized illustrator who is known for blending surrealism, nature, and vibrant color.  Her design incorporates the colors of the Dominican flag and features two people, representing the country’s traditions, creativity, and rhythm.

JetBlue continues to expand their network in the Dominican Republic, recently relaunching service between Fort Lauderdale and Santiago, and introducing new service between Tampa and Punta Cana.  Through continued growth, community investment, and cultural celebration, JetBlue remains committed to the Dominican Republic and its long-term success.  To learn more about the artists and to vote, visit VotaJetBlueRD.com.

Source: JetBlue