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JetBlue Partners With CHOOOSE to Help Customers Champion SAF Adoption

JetBlue has today announced a new partnership with climate tech company CHOOOSE, which will allow customers to estimate the CO2 emissions of their flights, and then contribute to cover the cost difference for SAF versus conventional jet fuel.


JetBlue Airbus A320 - Courtesy JetBlue

On Monday (February 27, 2023), JetBlue announced a new partnership with climate tech company CHOOSE, which will allow customers to join the carrier in championing the adoption of sustainable aviation fuel (SAF). The platform will allow JetBlue customers to estimate the CO2 emissions related to their flights, and then contribute to a fund that covers the cost premium of SAF as compared to standard jet fuel. SAF is produced from renewable resources such as agricultural waste or used cooking oils, and can ‘drop in’ to aircraft and infrastructure with no performance impact, lowering lifecycle GHG emissions by around 80 percent, while reducing particle and sulfur pollution. Oslo, Norway-based CHOOSE provides a Software-as-a-Service (SaaS) platform empowering businesses to integrate climate action into customer experiences.

In Monday’s announcement, JetBlue’s Director of Sustainability, Sara Bogdan, said, “The call from our customers for more sustainable air travel has only gotten louder and louder. We are proud of our industry-leading commitments and actions but recognize reaching our aggressive goals will require the partnership and support of multiple stakeholders. With this new platform, customers are now able to measurably reduce the environmental impact of air travel, as well as join their voices with JetBlue and our growing list of partners as we work and advocate for a more sustainable future of aviation.”


Also commenting on the new sustainability collaboration, CHOOSE’s CEO, Andreas Slettvoll, added,

“CHOOOSE is thrilled to support JetBlue’s efforts to reduce its carbon emissions by making it easy and accessible for JetBlue customers to take action on the emissions associated with their flights and to join JetBlue in its efforts to transition to SAF. Airlines, governments, NGOs and travelers alike must come together to scale the production and use of SAF and other low-emission alternatives. This is how we change the emissions at their root cause, by giving passengers the opportunity to opt for alternatives to fossil fuel. We are excited to be a part of JetBlue’s journey to becoming a more sustainable business. Together we will make SAF much more accessible to travelers across the world”


By 2030, JetBlue plans on converting 10 percent of their total fuel use to 10 percent. Currently, in partnership with Neste and World Energy, JetBlue regularly uses SAF when flying from San Francisco (SFO) and Los Angeles (LAX). During 2022, the carrier also signed agreements with SAF producers Aemetis, AIR COMPANY and Fidelis New Energy to provide future SAF supply. Customers can help offset the CO2 of their JetBlue flights by clicking here.


JetBlue is ‘New York’s Hometown Airline®’ and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU). The airline carries guests to over 100 destinations across the U.S., Caribbean, Latin America and the United Kingdom (London Heathrow and Gatwick). JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.



Source: JetBlue/Businesswire

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