JetBlue has today introduced a new standard livery featuring a bold all-blue design emblematic of their role as an innovative industry-disrupting brand. The new ‘icon in the sky’ design offers a standout visual design as the carrier expands to new markets.
On Wednesday (June 14, 2023), JetBlue announced the introduction of an all-new standard livery design, reflecting the carrier’s role as an innovative, industry-disrupting brand. The new bold, all-blue ‘icon in the sky’ livery gives JetBlue a standout visual design as they expand to new markets, bringing customer-centric offerings across the travel industry. The first aircraft to receive the new livery is an Airbus A321 with Mint® named ‘A Defining MoMint’ which will enter service on June 15, 2023. The carrier will then refresh all standard current liveries as part of their routing aircraft painting cycle.
In Wednesday’s announcement, JetBlue’s Head of Marketing and Loyalty, Jayne O’Brien, said,
“Liveries have always been a part of our identity. When you spot a JetBlue aircraft—whether on the ground or in the air—we want customers to recognize us as a travel brand that moves them differently than everyone else. The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service.”
The refreshed livery features an all-blue fuselage, reflecting the company’s namesake color, while iconic tailfin patterns have now been extended to the rear quarter of the fuselage. A larger JetBlue logo represents the carrier’s bold impact on the airline industry, while colorful winglets add an extra ‘pop’ of fun with a refreshed palette of accent colors. The aircraft’s pattern and JetBlue logo on the aircraft’s belly will make it instantly recognizable to plane-spotters. The bright, colorful, elements featured in the new delivery design are also echoed in JetBlue’s new visual brand identity that rolled out on digital assets and social platforms earlier this year. This is JetBlue’s first brand refresh in a decade, with the new colors and designs reflecting a more joyful, contemporary and digital-first appearance.
Introducing JetBlue's New Refreshed Livery - Courtesy JetBlue
JetBlue is ‘New York’s Hometown Airline®’ and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU). The airline carries guests to over 100 destinations across the U.S., Caribbean, Latin America, the United Kingdom (London Heathrow and Gatwick), Paris (from June 29, 2023), and Amsterdam (from late summer 2023). JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.
Source: JetBlue/Businesswire