Effective February 26, 2024, Marty St. George will become JetBlue’s next President, reporting to the carrier’s current President and incoming CEO, Joanna Geraghty. Mr. St. George joins JetBlue from LATAM, where he has served as CCO since 2020.
On Wednesday (February 7, 2024), JetBlue announced the appointment of Marty St. George as the carrier’s new president effective February 26, 2024. Mr. St. George is an airline industry veteran with over 30 years of experience, and rejoins JetBlue where he previously served as a member of the airline's leadership team from 2006-2019. Since 2020, he has served as Chief Commercial Officer at LATAM Airlines Group in Santiago, Chile. Before joining LATAM, he ran an airline strategy consulting practice, serving airline and travel industry clients, including a role as interim Chief Commercial Officer at Norwegian Air Shuttle ASA. Prior to joining JetBlue in 2006, St. George held marketing and network planning leadership roles at United Airlines and U.S. Airways over nearly two decades. In his new role, Marty St. George will report to JetBlue’s current President and incoming CEO, Joanna Geraghty.
In Thursday’s announcement, JetBlue’s incoming Chief Executive Officer, Joanna Geraghty, said,
“With more than 30 years of experience in aviation and a passion for our industry like few others, Marty’s the right leader to bring onboard as we embark on our focused plan to get back to profitability. I look forward to working with Marty to ensure that our crewmembers are set up for success in serving our customers and can deliver the reliability we know is critical to generating financial returns and powering long-term, sustainable growth.”
Also commenting on his new role as JetBlue’s President, Marty St. George, added,
“I’m energized to be returning to JetBlue at this pivotal time in its history. JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike.”
As JetBlue’s new President, Marty St. George will lead the carrier’s commercial functions, including marketing, loyalty, network planning, airline partnerships, sales and revenue management, along with customer support, enterprise and operational planning, and corporate communications. Additionally, he will oversee JetBlue Travel Products (JTP), which will continue to be led by JTP President, Andres Barry. Mr. St. George has a civil engineering degree from the Massachusetts Institute of Technology (MIT).
JetBlue is ‘New York’s Hometown Airline®’ and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU). The airline carries guests to over 100 destinations across the U.S., Caribbean, Latin America, the United Kingdom (London Heathrow and Gatwick), Paris, and Amsterdam. JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.
Source: JetBlue/Businesswire