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Iberia Names Former NBA Star Pau Gasol as Airline’s New Cultural Change Advisor

Pau Gasol, a former NBA basketball superstar, has served as Iberia’s brand ambassador since 2016, inspiring the airline’s motto “Every Day is the First Day.” Now, he will become Iberia’s Cultural Change Advisor, leading the carrier’s post-pandemic cultural transformation.


From Left: Former NBA Basketball Star Pau Gasol and Iberia's Executive Chairman Javier Sánchez Prieto - Courtesy Iberia

On Monday (May 30, 2022), Iberia announced that former NBA basketball superstar Pau Gasol will become the airline’s new Cultural Change Advisor. Gasol has served as Iberia’s brand ambassador since 2016, inspiring the company’s motto “Every Day is the First Day.” The former basketball player will become a key figure in cultural change at Iberia with a focus on six key values including We are One, Make it simple and efficient, We put our passion and soul in everything we do, We reinvent tomorrow, Safety is part of our DNA and We Connect our Clients. Pau Gasol personifies many of these values, especially teamwork, trust in colleagues, working towards a common goal, involvement, enthusiasm and the ability to improve and reinvent yourself every day.


Iberia and Pau Gasol will now collaborate on a range of events and activities to promote internal cultural change at the airline. These initiatives will continue to promote diversity, while offering greater employee flexibility, and will also include a new program recognizing Iberia team members that exemplify the company’s values. The new collaboration started with a presentation at the recent opening of Espacio Iberia (Calle Velázquez 37, Madrid). During the presentation, Mr. Gasol and Iberia’s Executive Chairman, Javier Sánchez Prieto, spoke about the former NBA star’s connection to Iberia’s values, followed by a face-to-face meeting between Gasol and nearly 100 Iberia employees, which was also streamed to over 15,000 team members worldwide.


Iberia's "Every Day is the First Day" Advertising Campaign Starring Pau Gasol - Courtesy Iberia


Along with Spanish tennis star Rafa Nadal, Pau Gasol was also featured in Iberia’s most recent Christmas campaign, as well as the airline’s “Every Day is the First Day” campaign which describes the values and attitude shared by Iberia and Gasol.



Source: Iberia

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