Emirates Launches First Airline Virtual Reality App in the Oculus Store
Emirates has launched the first airline virtual reality app in the Oculus store, the world’s most popular VR platform. Users can experience Emirates’ Gamechanger First Class Suites, explore the flagship A380 Onboard lounge or even check out their own seat.
Today (September 13, 2021), Emirates announced the launch of the first airline virtual reality app in the Oculus Store. Users will be able to experience Emirates’ fully-enclosed Gamechanger First Class Suites, visit the iconic Airbus A380 Onboard Lounge and even check out the cabin around their own seat from the comfort of home. The airline’s award-winning and industry leading VR experiences are available on emirates.com, the Emirates app, and now in the Oculus Store for Oculus Rift users. Created in partnership with the technology firm Renacen, customers can now navigate through the Economy, Business and First Class cabins using navigational hotspots. Emirates is also currently working on an updated version featuring their Premium Economy cabin and the latest flagship A380 interiors.
In Monday’s announcement, Emirates’ Divisional Senior Vice President – Corporate Communications, Marketing and Brand, Boutros Boutros, said,
“Emirates aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space. In 2018, we were the world’s first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board. We’ve continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app. This initiative expands our global reach and ability to engage with our audiences across digital platforms. It is also particularly relevant right now, as many people have not travelled for a while due to the pandemic, and are seeking inspiration and researching and rediscovering their flight options.”
Within the Emirates VR app on Oculus, users can “pick up” items from the Onboard Lounge, “turn on” the shower in the Shower Spa, close the private suite doors behind them and explore the cockpit. In future program developments, Emirates plans to offer the ability to explore destinations, select a cabin, and even book and pay for a flight within the Oculus VR app. Emirates’ virtual reality experience has been named a top six finalist in this year’s prestigious 5th International VR Awards in the ‘VR Marketing of the Year’ category.