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Discover Airlines’ New Brand Identity Continues to Take Shape

Less than 100 days after presenting their new brand identity, Discover Airlines' new brand identity is progressing rapidly.  By Christmas, a total of eight aircraft, seven Airbus A320s and one A330 will sport the new livery, representing around a third of the fleet.


Discover Airlines' Crew With New Uniform Accessories - Courtesy Discover Airlines

On Tuesday (December 5, 2023), Discover Airlines announced progress on their rebranding.  By Christmas, a third of the fleet, including seven Airbus A320s and one A330 will have been repainted, while a total of 17 will sport the new livery by mid-2024.  This includes the addition of four more A320s and the carrier’s 13th A330, which will join the leisure airline’s fleet by summer 2024.  By the beginning of 2025, Discover Airlines plans on expanding their fleet to a total of 28 aircraft. 


In Tuesday’s announcement, Discover Airlines’ Director – Product & Marketing, Maximilian Meintgens, said,


“Despite many dependencies, such as the availability of painting slots, supply chains or possible irregularities in daily flight operations, we are on schedule with the rollout.  It is important to us that the transition runs smoothly and that we can reliably fly our guests on their holidays with the usual quality.”


Additionally, on December 1st, 2023, crew members received new uniform accessories, while over 60 items were exchanged in inflight catering and the cabin, including menus, glasses, headrest covers, pillows and blankets.  Cabin interiors, including curtains and seat covers will also be further customized in the coming months.  From December through January, the airline is also running their second major advertising program with posters, online advertising and radio adverts.  The second campaign will cover the Rhine-Main region, as well as Munich, as Discover will be taking off from Munich with five A320s to over 20 holiday destinations for summer 2024. 


Discover Airlines' Rebranding Progresses Rapidly - Courtesy Discover Airlines


Headquartered in Frankfurt, Discover Airlines is Lufthansa Group’s quality leisure airline in Germany, flying travelers from Frankfurt and Munich to the most beautiful holiday destinations worldwide.  The carrier has welcomed over four million guests since launching in Summer 2021.  Through its full integration into the Lufthansa Group network and codeshare partnerships with Air Canada and United Airlines, Discover Airlines offers travelers a wide range of end-to-end bookings and seamless transfers.  Currently, the airline operates a fleet of 22 aircraft and employs around 2,000 team members.

 


Source: Discover Airlines 

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