Condor Introduces Fun and Spirited New Brand Identity Featuring ‘Stripes’
Updated: Apr 6
Condor has today unveiled a new brand identity which features ‘stripes’ inspired by umbrellas, bath towels and beach chairs, evoking memories of a fun and sun seaside getaway. In the future, Condor aircraft will wear stripes in five different colors.
On Monday (April 4, 2022), Condor unveiled a fun and spirited new brand identity which features ‘stripes’, such as those seen on umbrellas, bath towels and beach chairs, reinforcing the company’s identity as a leading leisure and vacation airline. In the future, Condor’s aircraft will feature stripes in five colors, allowing holidaymakers to get into the vacation spirit even prior to departure. The carrier’s new brand identity was developed under the direction of Remo Masala, owner of the creative agency ‘vision alphabet’ in Berlin.
In Monday’s announcment, Condor’s CEO, Ralf Teckentrup, said,
“Condor has undergone a transformation over the past two and a half years: From a subsidiary of a vertically integrated travel group to an independent airline that looks back proudly on its history and tradition, while at the same time embarking on the path to the future. We want to express this unmistakably through our corporate identity: Condor is vacation and Condor is unmistakable - like our new design, with which we are now launching into the future. Our new trademark are stripes, our figurative mark stands for our origin and the colors for diversity. This triad is new, what remains is our passion. It has always made Condor unique and is therefore also reflected in our claim: Passion is our compass.”
Also commenting on the development of Condor’s new brand identity, vision alphabet’s owner, Remo Masala, added,
“Revising Condor's brand identity with its long tradition is a delicate interplay based on respect for its origins and requirements for the future. Our goal was to endow Condor with a special visual independence, the rationale of which is united in Condor's brand essence: the invention of the vacation flight, and the effective vacation code, the stripes of summer, joy and freedom.”
Condor’s new corporate identity’s lead colors are yellow and blue, complemented and contrasted with gray. The historic Condor signet, the condor in a circle, which was created by one of Germany’s most influential designers, Otl Aicher, has also been updated. The signet has been given finer and more dynamic lines, an update that modernizes the classic design, without detracting from its timeless nature. Once again, the logo can be found in high contrast black on the tails of Condor’s newly striped aircraft, which will come in yellow, blue, red, green and beige. The various colors of the new brand identity represent guest, team member and destination diversity. The lettering in the updated condor logo have also been updated and is now more compact with new lower case letters.
The carrier’s crew uniforms and accessories such as scarfs, ties and pins will also encompass elements of the new brand identity, and onboard service items like cups, blankets and cutlery will be replaced. On the ground, guests will notice changes on items such as boarding passes, ID cards and airport signage. The replacement will run successively, with nothing of the old design being wasted, but everything being used or repurposed. Condor expects to have approximately 80 percent of their fleet repainted by 2024, as part of their regularly scheduled repainting schedule.
The new aircraft livery design was unveiled today in Toulouse on an Airbus A330neo which will take flight with Condor this fall with green stripes. On Tuesday (April 5, 2022), the carrier’s first A321, registration D-AIAD, will takeoff with yellow stripes for Lanzarote at noon. Over the next few weeks, five more aircraft (Boeing 757s, Airbus A320s, A321s), will be repainted, expanding the fleet of aircraft featuring the new livery to six for summer 2022. Condor’s newly striped aircraft will mainly serve on routes to Mallorca, Greece, the Canary Islands and Egypt.
Founded in 1956, Condor is Germany’s favorite leisure airline and serves over nine million guests annually to 90 destinations in Europe, Africa and America from nine German gateways, Zurich and Vienna. The German leisure carrier has a fleet of over 50 aircraft which are meticulously maintained to the highest safety standards by their wholly-owned subsidiary Condor Technik with facilities in Frankfurt and Düsseldorf. Starting in Fall 2022, Condor will become the German launch customer for the Airbus A330neo.