Cathay Pacific Group to Rebalance Fleet Across Airline Brands
Updated: Jan 11, 2020
The Cathay Pacific Group announced Friday that they would optimize their fleet, focusing on the individual strengths of each of the group’s airlines. In addition to the flagship Cathay Pacific brand, the group operates Cathay Dragon, HK Express and AHK Air Hong Kong.
On Friday, Cathay Pacific announced they would optimize their fleet to provide better efficiency, synergy and connectivity through their Hong Kong hub. As part of the fleet optimization plan, the company hopes to leverage the unique strengths of the flagship Cathay Pacific brand as well as Cathay Dragon and HK Express. Currently, the group has 65 new aircraft on order for delivery between 2020-2024, as part of their fleet modernization program. The ordered aircraft include 21 Boeing 777-9s, 12 Airbus A350s and 32 A321neos. The first 16 A321neos, which will be delivered between 2020-2022, will now be assigned to Cathay Dragon, while the remaining 16 A321neos will join HK Express upon delivery. The flagship Cathay Pacific brand will focus on their strength as a premium international long-haul brand, while Cathay Dragon builds on their reputation for regional full-service excellence. The group’s low-cost carrier, HK Express will continue to focus on their strength as a leisure destination budget airline. In today’s announcement, Cathay Pacific Group CEO, Augustus Tang said,
“We have four airlines in the group, each of them has its clear proposition. Cathay Pacific will continue to operate as an international full-service airline providing premium services to customers while Cathay Dragon is our regional full-service carrier. Meanwhile, HK express will remain as a standalone, low-cost airline focusing on serving leisure travel destinations. AHK Air Hong Kong will continue to be the Group’s all-cargo carrier specializing in express cargo services. We will continue to invest in each of our airlines, their products and services. New aircraft are always the best platform to showcase our customer experience offerings we are continuously enhancing in the spirit of our progressive and thoughtful ‘Move Beyond’ brand values. Our goal is always to move people forward in life through our ability to connect them to meaningful people, places and experiences through our Hong Kong hub.”
Source: Cathay Pacific Group